Estée Lauder are launching a new powder version of their hugely popular cult foundation

There are plenty of popular beauty products out there, but not many have reached the cult status of Estée Lauder's Double Wear foundation.

The smooth, liquid forumla has been flying off shelves for years now, with shoppers continually praising its inimitable staying power and ability to cover even the most stubborn of blemishes.

It's also come in 54 shades, meaning it can work for almost any skin tone, and is available for the rather reasonable price of £33.50.

So it's no surprise that it's officially the number one foundation in the UK right now, according to a recent beauty report.

And it means that beauty lovers are likely going to be delighed to hear that the cult foundation will soon be launching in a brand new powder version, for easier application than ever before.

Estée Lauder will soon be unveiling a new, Stay-In-Place Matte Powder Foundation SPF10, which has been created to provide 'sweat', 'water', and 'humidity-resistant' coverage - sounds pretty good to us!

The new powder can be applied with the sponge applicator it comes with, and can be worn wet or dry - or simply as a finishing powder to set off your overall make-up look.

It'll be available in 43 shades, and comes in a neat little compact - perfect for slotting into your handbag before a busy day.

The powder is slightly more expensive than its liquid counterpart, as it'll be available for £36. But for an easy-to-use (and easy to carry) version of the popular product, we reckon it's well worth the money.

Estée Lauder's new Double Wear product will be available from 18th February at stores nationwide, and, of course, online. But we reckon this will be a very popular launch, so make sure to act fast if you want it!

Amy Hunt
Amy Hunt

Amy Hunt is Life Channel Editor at, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly,, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.