The Walmart Beauty Box subscription price is reportedly increasing

It's the first time the price has been increased from $5 plus tax since the box launched in 2014

woman opening box
(Image credit: Oscar Wong via Getty Images)

Debating signing up for the Walmart Beauty Box? The Winter 2021 contents might just tempt you.

It's a truth universally acknowledged that not only does a beauty subscription box allow you to try a few new products, but that it's a seriously good value method of doing so.

Considering it costs less than ten dollars to sign up, the Walmart Beauty Box is easily one of the best value buys out there – although consumers have just reported that a price increase is on the horizon.

Here's everything you need to know about how it works.

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How does the Walmart Beauty Box subscription work?

As part of a Walmart Beauty Box subscription you'll receive one beauty box per quarter. The contents are tailored to you from a selection of products that changes each season, based on the quiz you complete when you sign up. The season refreshes in November for Winter, February for Spring, May for Summer and August for Fall. 

Until recently the price was $5 + any additional tax, which covers shipping – but it looks like that's about to change. Redditors and bloggers have shared that they've received communication from Walmart that the beauty box subscription will be increasing to $6.98 + tax – which the store notes is the first time has increased subscription price since 2014. 

Walmart Beauty Box contents

(Image credit: Walmart)

"Starting with our next beauty box for Spring 2021, we will be making some exciting changes," a screen grab of the purported email shared to Reddit reads. "We also will be increasing the cost of your Beauty Box subscription to $6.98*.

"Don't fret, we're still providing great products for your beauty box subscription and at a very competitive cost. This increase to $6.98* is the only time we have increased the cost since the beauty box debuted in 2014.

"Get ready for a few updates starting with better, high value assortments and products, and the website."

While some customers may be unhappy about the price price increase, the box is still extremely good value.

Walmart Beauty Box price increase. Still worth it, but hopefully the shipping will be less random. from r/BeautyBoxes

What's inside the Walmart Beauty Box Spring 2021 edition?

There's no word on exactly what will be inside the Walmart Beauty Box Spring 2021 edition just yet, although according to Redditors the boxes will contain seven items instead of six going forwards. Below are some of the products that feature in the current Winter 2021 edition.

  • Vital Proteins Beauty Collagen
  • Bio Oil Dry Skin Gel
  • Hard Candy Longwear Sheer Envy Setting Spray
  • Cetaphil Deep Hydration Healthy Glow Daily Cream
  • No7 Advanced Retinol 1.5% Complex Night Concentrate
  • NYX Butter Gloss
  • Found Argan Sheet Mask
  • Kerasal Intensive Foot Repair 
  • Mybite Chocolate Vitamin Bites

Already a fan of the Walmart Beauty Box subscription? Let us know on social media at @womanandhome.

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for titles including Marie Claire, Glamour and OK!, as well as contributing to woman&home. Her work covers everything from expert skin and haircare advice to beauty trends and reviews of the latest products. During her career she regularly speaks to the industry's leading hairdressers, dermatologists and make-up artists, has covered backstage at London Fashion Week and interviewed many a celeb about their beauty routine.