Score the best beauty deals through Ulta's 21 Days of Beauty event happening now — here's what we're adding to our carts
Ulta's 21 Days of Beauty event presents the best beauty deals lining the retailer's shelves. We've highlighted every single deal of each day, so you can plan your purchases throughout the month.

Ulta's 21 Days of Beauty just kicked off: the retailer's legendary biannual sale where shoppers can secure the best beauty deals of the season (and beyond, tbh).
The event spans three weeks, starting on Sunday, March 14, and wrapping up on Saturday, April 3. During this timeframe, cult-status makeup and skincare products — from household and budding brands — are half off. In this case, you don't want to ponder your splurge without haste, as deals expire after 24 hours. This year, shoppers can also enjoy mobile app-exclusive beauty deals beyond the site's curation.
With your beauty buys in mind, we've outlined a breakdown of savings for each day — whether you're eyeing new skincare, developing the ultimate natural makeup routine, or simply need to stock up on the best mascaras. Just don't forget to mark your calendars, so you can grab your favorites without experiencing FOMO. Happy shopping!
Daily Beauty Steals Week 3: March 28-April 3
Wednesday, March 31
- Urban Decay Cosmetics All Nighter Face Makeup Primer Now $18 | originally $36
- Peter Thomas Roth Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer Now $26 | originally $52
- St. Tropez Self Tan Purity Bronzing Water Face Mist Now $15 | originally $30
- K-Beauty: COSRX, Hanskin & Erborian Select Products Now $10-19.50 | originally $20-39
Thursday, April 1
- KKW Beauty Lipliners Now $6, originally $12
- First Aid Beauty FAB Start Travel Set Now $12, originally $24
- Dermablend Powders Now $14.50, originally $29
- Dr. Brandt Microdermabrasion Skin Exfoliant & Pores No More Pore Refiner Primer Now $22.50-39.50 | originally $45-79
Friday, April 2
- Tarte Face Tape Foundation Now $19.50 | originally $39
- Exuviance Performance Peel AP25 13 Count & Pure Retinol Correcting Peel Now $36-39.50 | originally $72-79
- Stila One Step Correct Kitten Correcting & Brightening Primer Now $18 | originally $36
- Estée Lauder Radiant Skin Repair + Renew Now $25 | originally $50
- Buxom Va-Va-PLUMP Shiny Liquid Lipstick and BFF Full-On Plumping Lip Polish Collection Now $10-11 | originally $20-21
Saturday, April 3
- Anastasia Beverly Hills Brow Wiz Now $11.50 |originally $23
- Benefit Cosmetics Roller Lash Curling & Lifting Mascara Now $13 | originally $26
- Dermalogica Age Smart MultiVitamin Power Firm Now $32.50 | originally $65
- Peter Thomas Roth Max Complexion Correction Pads Now $23 | originally $46
- Surprise beauty steal: To be revealed on April 3
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