Olay's first ever retinol range sells 100 products every hour

Bye-bye wrinkles!

Olay releases retinol range
(Image credit: Olay)

Anyone relying on skincare to slow the progression of worry lines, crow’s feet and wrinkles around the mouth will undoubtedly be familiar with retinol.

The skincare powerhouse, which also goes by Vitamin A, is known for increasing firmness in the skin and smoothing out the complexion by reducing the appearance of all types of wrinkles and improving uneven skin tone.

Best used overnight so that it is not broken down by UV light, Retinol exfoliates the skin, encourages collagen production and fights against environmental skin damage.

And back in November one of our go-to high-street brands delivered the goods with its brand new range.

Olay has tapped into the retinol market, bringing us three impressive products that promise to transform our skin while we sleep.

MORE: The best retinol creams, serums and gels to anti-age your skin and prevent wrinkles

The brand’s Regenerist Retinol24 range, which is now so popular that it sells 100 products every hour, offers a moisturiser, a serum and an eye cream, all designed to be used overnight.

Blended with Vitamin B3, or Niacinamide, which works to hydrate, even skin tone and brighten skin, the retinol formula promises to transform skin after just four weeks’ use.

Said to hydrate skin for up to 24 hours, the formula promises to improve the appearance of wrinkles and fine lines as well as large pores and dark spots.

Suitable for daily use, the product claims to penetrate up to 10 layers deep into the skin to deliver powerful anti-ageing ingredients.

MORE: High-tech skincare ingredients explained by a dermatologist

‘See true skin appearance transformation,’ reads the product description. ‘This fragrance and dye free moisturizer absorbs quickly and goes deep into your skin’s surface layers so you wake up every morning to younger-looking, radiant skin.’

To use the range, cleanse the skin before dabbing on the eye cream. Then follow with the serum before finishing off with the moisturiser.

Make sure to always use an SPF product the following morning when using retinol throughout the night.

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SHOP NOW: Olay Retinol24 Range

Olay Retinol24 Range

Olay Regenerist Retinol 24 Facial Moisturizer penetrates deep into skin’s surface layers.

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All three products are available from Boots’ website and in stores across the country for £34.99 each.

We think this is a range worth investing in!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


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Email: aleesha.badkar@futurenet.com