Olay's first ever retinol range sells 100 products every hour

Bye-bye wrinkles!

Olay releases retinol range
(Image credit: Olay)

Anyone relying on skincare to slow the progression of worry lines, crow’s feet and wrinkles around the mouth will undoubtedly be familiar with retinol.

The skincare powerhouse, which also goes by Vitamin A, is known for increasing firmness in the skin and smoothing out the complexion by reducing the appearance of all types of wrinkles and improving uneven skin tone.

Best used overnight so that it is not broken down by UV light, Retinol exfoliates the skin, encourages collagen production and fights against environmental skin damage.

And back in November one of our go-to high-street brands delivered the goods with its brand new range.

Olay has tapped into the retinol market, bringing us three impressive products that promise to transform our skin while we sleep.

MORE: The best retinol creams, serums and gels to anti-age your skin and prevent wrinkles

The brand’s Regenerist Retinol24 range, which is now so popular that it sells 100 products every hour, offers a moisturiser, a serum and an eye cream, all designed to be used overnight.

Blended with Vitamin B3, or Niacinamide, which works to hydrate, even skin tone and brighten skin, the retinol formula promises to transform skin after just four weeks’ use.

Said to hydrate skin for up to 24 hours, the formula promises to improve the appearance of wrinkles and fine lines as well as large pores and dark spots.

Suitable for daily use, the product claims to penetrate up to 10 layers deep into the skin to deliver powerful anti-ageing ingredients.

MORE: High-tech skincare ingredients explained by a dermatologist

‘See true skin appearance transformation,’ reads the product description. ‘This fragrance and dye free moisturizer absorbs quickly and goes deep into your skin’s surface layers so you wake up every morning to younger-looking, radiant skin.’

To use the range, cleanse the skin before dabbing on the eye cream. Then follow with the serum before finishing off with the moisturiser.

Make sure to always use an SPF product the following morning when using retinol throughout the night.

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SHOP NOW: Olay Retinol24 Range

Olay Retinol24 Range

Olay Regenerist Retinol 24 Facial Moisturizer penetrates deep into skin’s surface layers.



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All three products are available from Boots’ website and in stores across the country for £34.99 each.

We think this is a range worth investing in!

Aleesha Badkar

Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.