New No7 Foundation sells one every 13 seconds – and comes in at less than £20!

Their Protect & Perfect range has been a staple in toiletry bags across the country ever since it launched back in 2007 - and now it has a new addition...

no7 protect perfect foundation sells every 13 seconds
(Image credit: Getty)

When it comes to skincare, Boots’ No7 is a firm favourite.Their Protect & Perfect range has been a staple in toiletry bags across the country ever since it launched back in 2007 for its ability to cater to a diverse range of skincare needs.

Beauty lovers jumped into action when the brand introduced targeted skincare ranges for all ages, revealing that customers should actually also be using skincare to take preventative action in their early years, rather than solely trying to reverse the damage later on in life.

And with the advancement of skincare and makeup since, beauty enthusiasts have been able to use the cocktail of products available on the market to come up with their ideal regime.

But even with all the best foundations, great BB creams, CC creams and tinted moisturisers out there, finding a hybrid that’s heavy enough to give you an airbrushed look without drying your face out or making your skin erupt in blemishes isn’t easy.

Until No7 got involved.

Their new Protect & Perfect Advanced All In One Foundation, which has sold one bottle every 13 seconds since launching last month, uses the brand’s skincare knowledge to mix makeup and skincare into one bottle.

no7 protect perfect foundation sells every 13 seconds

The foundation uses anti-wrinkle technology from the brand’s infamous Protect & Perfect Advanced Serum to reduce the appearance of fine lines over a period of prolonged use, while the formula’s blurring particles will disguise any imperfections.

And say goodbye to that cakey creased look, as the medium coverage foundation’s flexible polymer film will also stop the product from sinking into any existing wrinkles.

The clever formula also uses vitamins E and C to block free radicals from the environment, reducing the risk of skin pigmentation and making it one of the best foundations for mature skin

And this is all topped off with a hefty dose of SPF 50 to make sure that the skin is protected from UVA and UVB damage.

Available in 14 shades, the foundation-serum hybrid is available in Boots stores across and on the retailer’s website for only £17.

Aleesha Badkar

Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.