New No7 Foundation sells one every 13 seconds – and comes in at less than £20!

no7 protect perfect foundation sells every 13 seconds
(Image credit: Getty)

When it comes to skincare, Boots’ No7 is a firm favourite.

Their Protect & Perfect range has been a staple in toiletry bags across the country ever since it launched back in 2007 for its ability to cater to a diverse range of skincare needs.

Beauty lovers jumped into action when the brand introduced targeted skincare ranges for all ages, revealing that customers should actually also be using skincare to take preventative action in their early years, rather than solely trying to reverse the damage later on in life.

And with the advancement of skincare and makeup since, beauty enthusiasts have been able to use the cocktail of products available on the market to come up with their ideal regime.

More: Big change toNo7's Line Correcting Booster Serum announced

But even with all the great BB creams, CC creams and tinted moisturisers out there, finding a hybrid that’s heavy enough to give you an airbrushed look without drying your face out or making your skin erupt in blemishes isn’t easy.

Until No7 got involved.

Their new Protect & Perfect Advanced All In One Foundation, which has sold one bottle every 13 seconds since launching last month, uses the brand’s skincare knowledge to mix makeup and skincare into one bottle.

no7 protect perfect foundation sells every 13 seconds

The foundation uses anti-wrinkle technology from the brand’s infamous Protect & Perfect Advanced Serum to reduce the appearance of fine lines over a period of prolonged use, while the formula’s blurring particles will disguise any imperfections.

And say goodbye to that cakey creased look, as the medium coverage foundation’s flexible polymer film will also stop the product from sinking into any existing wrinkles.

The clever formula also uses vitamins E and C to block free radicals from the environment, reducing the risk of skin pigmentation.

More: An edit of the best anti-ageing Boots No7 products, as chosen by our beauty editor

And this is all topped off with a hefty dose of SPF 50 to make sure that the skin is protected from UVA and UVB damage.

Available in 14 shades, the foundation-serum hybrid is available in Boots stores across and on the retailer’s website for only £17.

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

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Email: aleesha.badkar@futurenet.com