This £10 Nivea serum is almost identical to Victoria Beckham’s new £180 launch – and boasts rave reviews

We'll take the extra £170...

nivea serum identical victoria beckham augustinus bader
(Image credit: Nivea)

When Victoria Beckham launched her brand new serum earlier this week we knew straightaway that we wanted a piece of it.

That was until we noticed the hefty price tag.

The Cell Rejuvenating Power Serum, which the style icon developed in collaboration with revolutionary doctor-led skincare brand Augustinus Bader, has been hailed as the ‘next generation of serum’ for its patented blend of ingredients that claim to leave the skin stronger and healthier.

And Victoria’s makeup-free Instagram testimonial nearly convinced us to drop the cool £180 for the wonder serum, with her clear complexion and insane glow and the fact that somehow there’s not a wrinkle to be seen.

A photo posted by on

But that was until we came across a humble high-street alternative that could save our bank accounts almost £170.

Nivea’s Cellular Anti-Age Concentrated Face Serum claims to rejuvenate the skin with its concentrated blend of ingredients that work towards cell renewal to leave skin fresh and youthful.

Containing skincare powerhouse hyaluronic, a major character of Victoria’s signature serum, the product claims to reduce the appearances of wrinkles and fine lines and leave skin firm and smooth.

A photo posted by on

And it will set you back only £10.50.

Wake up juice in a bottle!’ raved one fan. ‘I have been using this range for over a month now and this lovely serum is the star product for me.

‘It smells lovely and fresh, glides onto the skin without feeling at all greasy and then pow - your skin just glows instantly and you look fresh faced and wide awake.

nivea serum identical victoria beckham augustinus bader

SHOP NOW: Nivea Anti-Age Serum, Boots.com, £10.50

‘Excellent value for money, skin appears instantly smoother, feels soft and looks glowing - magic!’.

A premium-feel product at a very good price,’ commented another. ‘[It] is a lovely product which works as well as many far more expensive alternatives.

‘The serum comes in a neat little pump bottle, you get a generous amount, it smells lovely and is easy to apply. Unlike some serums, this is a cream and not a gel. It absorbs into the skin quickly and easily and is a great boost for your skin before applying moisturiser in the morning.

MORE: This cult serum sells every minute in the US and it’s just landed in the UK

‘My skin felt smoother, plumper, fresher and more revitalized. If you fancy trying a serum but don't want to splash out too much money, this is a great product to try’.

Excellent value for money,’ agreed another. ‘A very light barely there serum. It feels lovely on your skin & leaves it feeling very silky & smooth.

‘I have tried a lot of serums & this ranks with the best as it leaves your skin feeling fresh & hydrated all day. It is unscented as well which I like.

‘I do think my skin looks firmer after using but I think I will have to wait a little longer to see a reduction to my fine lines. You could use this serum with any brand of moisturiser & I think the price is good too as I have been using this for over a month & there is still some left in the pack’.

Time to get that VB look…

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a Rioja- and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she stalked the royals via breaking news alerts on her Apple Watch.

Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a good slathering of SPF and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines. Being a product specialist on a brand for bold women (and living the single life) means that Aleesha also knows a thing or two about the must-buy sex toys, so she relishes in unleashing her inner Carrie Bradshaw on our sex & relationships pages.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group.

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.

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Email: aleesha.badkar@futurenet.com