Ever wondered what the most popular beauty product in the world is? Is it the best mascara, or the most-coveted fragrance across the globe? You're in luck, because we have the answer.
There are some beauty products that are so popular and effective that they go down in the history books as iconic. These are the products that are now household names and can be found in bathroom cabinets and make-up bags up and down the country.
Lookfantastic has taken a deep dive into Google to reveal the world's favorites, and it makes for very interesting reading. The report breaks down the most popular beauty products in the world as well as by country – with the most popular product also the best loved in the US, the UK, Canada and Australia.
The list features cult beauty buys like Estée Lauder's Double Wear Foundation, Benefit mascara and one of the Naked Palettes, but the reigning champion is none other than MAC Lipstick – easily one of the most popular beauty brands of all time. While there are dozens of different shades available, the world's best-loved shade is Velvet Teddy.
This subtle and classic shade will complement just about any makeup look - it's no wonder it's the world's favourite. View Deal
Made famous by the Kardashian/Jenner clan, this warm beige is closely followed by other pink nude lipstick shades Mehr and Twig, then brown shades Whirl and Taupe. I think we'd all agree that you can never have too many MAC lipsticks!
Below are the world's top 10 favorite beauty products in full. How many of these can you guess correctly?
The most popular beauty products in the world
- MAC Lipstick in Velvet Teddy - $19/£17.50
- Benefit They're Real Lengthening Mascara - $25/£18
- Anastasia Beverly Hills Dipbrow Pomade - $21/£19
- Laura Mercier Loose Setting Powder - $39/£32
- MAC Lip Pencil in Cork - $23/£15
- Maybelline Precise All Day Liner - $8/£5.99
- Estée Lauder Double Wear Foundation - $43/£34
- Urban Decay Naked 3 Palette - $54/£43
- MAC Mineralize Skinfinish Highlighter - $40/£26.50
- Too Faced Lip Plumper - $29/£24
How many of these are already in your beauty collection?
The only time Princess Margaret saw the Queen cry
Queen Elizabeth was only ever seen crying by her sister Princess Margaret once
By Molly West •
Meghan Markle partners with Procter & Gamble, the firm she once called out for being sexist
Meghan Markle and Prince Harry’s new partnership with Procter & Gamblehas an incredible childhood connection for Meghan
By Laura Harman •
Zara make-up is finally here—here's what to shop from the first beauty collection
Zara makeup is officially on sale and these are the products that have caught team woman&home's eyes...
By Rylee Johnston •
Puffy eyes: why we get them—plus how to get rid of puffiness fast
What could be causing puffy eyes? We dig into the reasons we all get puffiness and how to fix it it with the right products
By Fiona McKim •
Facial cooling globes are the latest skincare tool that promises to revive skin
Ice globes for the face are the newest skincare tool on the scene to firm, brighten and de-puff the skin
By Aleesha Badkar •
The best flower fragrances that will leave you smelling fresh, not stuffy
These flower fragrances are beautiful, modern and chic
By Aleesha Badkar •
Princess Diana lookalike shows us how to do 80s hair in viral TikTok video
A Princess Diana lookalike has shared how to do 80s hair in a foolproof TikTok tutorial
By Emma Dooney •
Jo Malone London is bringing back one of its much-loved colognes
A fan-favorite Jo Malone London Cologne Intense is officially coming back
By Lucy Abbersteen •
Supermodel Lauren Hutton's must have beauty products
Iconic model and actor Lauren Hutton reveals her all-time beauty essentials
By Emma North •
Why am I breaking out? The reasons and solutions for every type of spot
Get to the bottom of why you might be breaking out...
By Emma North •