The bestselling hair mask that sold over 5,000 products in just one week

coco eve bestselling virgin hair masque
(Image credit: GRG MRKT)

As we’re coming to the end of our sixth week in lockdown most of us are getting used to our new at-home schedules.

Countless banana cakes, fresh pasta dishes and bread loaves have been baked, sales of knitting, colouring and DIY supplies have soared, and we’ve all nailed our at-home beauty routines.

While in some ways our beauty routines have taken a major hit, in that none of can get to our nail salons or hair colourists, there are other ways in which we’re doing our skin, hair and nails even better than before.

And one of those of ways is taking more time for self-care with a hair or face mask.

MORE: Why your face mask could be harming your skin and other beauty mistakes you could be making during self-isolation

With so much extra time spent at home, nowhere to go and nobody to see, it’s the perfect time to sit back and revive your hair by letting your locks soak in a moisturising hair mask.

And the Coco & Eve Like a Virgin Hair Masque is definitely one to invest in.

The tropical mask has seen over 5000 products sold in just one week, with customers lapping it up for its ability to transform split ends and thirsty locks.

coco eve bestselling virgin hair masque

SHOP NOW: Coco & Eve Like A Virgin Masque, £34.90, Cult Beauty

The 5-in-1 treatment revives parched tresses that have been damaged by heat, dying and the environment with a nourishing formula that replenishes lost moisture while improving texture, shine, frizz and split ends.

Made using raw virgin coconuts from Bali, the ingredient penetrates deep into the hair follicles to improve scalp health and prevent dandruff.

The addition of fig essence adds a gorgeous scent while Shea butter moisturises and detangles without leaving a heavy residue.

MORE: Cult brand Coco & Eve launches world’s first anti-ageing body care line after thousands join waiting list

The mask also used hair care powerhouse Argan oil to tame frizz and leave a silky finish.

Love this so much,’ raved one fan of the product.

This is a great hair mask I’ve used it for about a year now as I used to have bleached blonde hair and it was super damaged but since using this mask and dying it back to brown my hair is good as new! Slightly expensive but last for ages!!’.

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Amazing!!’ exclaimed another. ‘This is my favourite hair mask!

I leave this on as an overnight treatment after washing my hair with just shampoo then applying this and putting a shower cap over it, in the morning my hair is beautiful!

‘Especially after years of bleaching and changing colours. Definitely recommend to add to your collection, I use it about once or twice a month among my other hair masks and treatments’.

MORE: Best hair masks to quench and revitalise your locks

So if you have a Netflix series to catch on, slather this on your locks, lie back and let it do its work.

And it’s also available in a mini size for those who don’t want to make the commitment outright!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what to spend your money on. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including, Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.

She's in the know about the latest fashions, clever gadgets and reliable lifestyle buys—and being a product specialist on a brand for bold women means that Aleesha also knows a thing or two about the must-buy sex toys. When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, trying out new recipes, exploring different wines and (in non-COVID times) has been known to be a bit of a jetsetter after spending a year living in Madrid.

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.

Twitter: @aleeshabadkar

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