The bestselling hair mask that sold over 5,000 products in just one week

coco eve bestselling virgin hair masque
(Image credit: GRG MRKT)

As we’re coming to the end of our sixth week in lockdown most of us are getting used to our new at-home schedules.

Countless banana cakes, fresh pasta dishes and bread loaves have been baked, sales of knitting, colouring and DIY supplies have soared, and we’ve all nailed our at-home beauty routines.

While in some ways our beauty routines have taken a major hit, in that none of can get to our nail salons or hair colourists, there are other ways in which we’re doing our skin, hair and nails even better than before.

And one of those of ways is taking more time for self-care with a hair or face mask.

MORE: Why your face mask could be harming your skin and other beauty mistakes you could be making during self-isolation

With so much extra time spent at home, nowhere to go and nobody to see, it’s the perfect time to sit back and revive your hair by letting your locks soak in a moisturising hair mask.

And the Coco & Eve Like a Virgin Hair Masque is definitely one to invest in.

The tropical mask has seen over 5000 products sold in just one week, with customers lapping it up for its ability to transform split ends and thirsty locks.

coco eve bestselling virgin hair masque

SHOP NOW: Coco & Eve Like A Virgin Masque, £34.90, Cult Beauty

The 5-in-1 treatment revives parched tresses that have been damaged by heat, dying and the environment with a nourishing formula that replenishes lost moisture while improving texture, shine, frizz and split ends.

Made using raw virgin coconuts from Bali, the ingredient penetrates deep into the hair follicles to improve scalp health and prevent dandruff.

The addition of fig essence adds a gorgeous scent while Shea butter moisturises and detangles without leaving a heavy residue.

MORE: Cult brand Coco & Eve launches world’s first anti-ageing body care line after thousands join waiting list

The mask also used hair care powerhouse Argan oil to tame frizz and leave a silky finish.

Love this so much,’ raved one fan of the product.

This is a great hair mask I’ve used it for about a year now as I used to have bleached blonde hair and it was super damaged but since using this mask and dying it back to brown my hair is good as new! Slightly expensive but last for ages!!’.

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Amazing!!’ exclaimed another. ‘This is my favourite hair mask!

I leave this on as an overnight treatment after washing my hair with just shampoo then applying this and putting a shower cap over it, in the morning my hair is beautiful!

‘Especially after years of bleaching and changing colours. Definitely recommend to add to your collection, I use it about once or twice a month among my other hair masks and treatments’.

MORE: Best hair masks to quench and revitalise your locks

So if you have a Netflix series to catch on, slather this on your locks, lie back and let it do its work.

And it’s also available in a mini size for those who don’t want to make the commitment outright!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

LinkedIn: aleesha-badkar

Email: aleesha.badkar@futurenet.com