Princess Eugenie announces important new project ahead of wedding

Princess Eugenie may be fully underway with preparations for her wedding in just five months time, but she's working hard on her royal duties, launching a brand new, worthwhile job recently.

Over on her Instagram, the 28-year-old revealed that she has become the ambassador of a new project aiming to reduce plastic in our oceans – an apt campaign, given that today is World Oceans Day.

The royal posed alongside a giant incarnation of a whale made up of single-use plastic, which is located on London’s Carnaby Street, to illustrate the damage it is doing to our oceans.

Alongside the photos, she wrote, ‘I’m so excited to have recently become an Ambassador of Project 0 whose aim is to restore and protect the ocean. Today we launched our new partnership with @skyoceanrescue and of course, Plasticus, the whale made of used single use plastic…

‘Together we aim to inspire people to make sustainable choices to stop the ocean from drowning in plastic. #passonplastic @weareprojectzero’.

Princess Eugenie’s followers were quick to praise the royal’s important new cause. One wrote, ‘Brilliant cause well done!’, while another said, ‘Thank you for using your platform to help our oceans 💖💖 such a great and worthy cause to support!!’

The Pass On Plastic Experience, part of Sky Ocean Rescue’s campaign, is a pop-up that aims to highlight the need to cut down on plastic.

MORE: Everything you need to know about Princess Eugenie’s upcoming wedding

Princess Eugenie adopted her signature style for the launch event in the capital. She opted for a floaty floral dress, teamed with her favourite knee-high suede boots.

It’s likely that Eugenie’s uncle, Prince Charles, will be delighted with his niece’s new project, as an ardent campaigner for environmental issues himself.

In the past, the Prince has been vocal about the need to create change in regards to plastic-use. He has spoken openly too about the damage it does our oceans. And, at a conference in January, he spoke of how “unbelieveably urgent” it is that we do something about the problem.

“Over the last few years, the awareness and science about the negative impacts of plastic waste in our ocean have grown significantly.

“Even though the challenge at hand is extremely grave and unbelievably urgent, I for one at least find some encouragement from the fact that the legacy of plastic in the environment is now very much on the global agenda and in the public consciousness.”

Prince Charles even championed a new plastic bottle deposit scheme some months ago – an initiative which is now being discussed in government.

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