Supermarket brand, Tu at Sainsbury’s have just launched their new winter campaign #TuWorkIt, celebrating women who are doing just that – working it.
The #TuWorkIt campaign features a cast of 14 different real women from all walks of life, backgrounds and abilities who have smashed through the glass ceiling in their careers. Not in stuffy boardroom suits, but it whatever they feel comfortable to wear.
From corporate outfits to casual items and everything in between, there is something for everyone in the new TU clothing collection.
As part of the campaign, Tu clothing partnered with both Anna Whitehouse (pictured below in the denim jumpsuit) of Mother Pukka - who is actively driving change for flexible working hours for all, and Sabrina Mahfouz (pictured in the brown checked suit), author, editor and poet – who created an upbeat spoken word piece for the TV video campaign.
When we throw out the old work wear rules we can’t be told to wear a power suit to be empowered.
We all like sharp lines sometimes but what we like even more is the line ‘this look is a bit of me, it’s mine’.
It’s all about what we need to put on to push on, to break barriers down, to be a mother, a boss, every single one of us going above and beyond to fill our lives with what we love, to work it.
So go on, put it on.
Sainsbury’s have told us they are expecting the yellow check Crombie coat, £45 (pictured above), which is one of the hero pieces in the collection to sell out completely!
The first online release last week sold out in most sizes but good news, the coat has just been restocked so snap this one up quickly! Click here to buy it now for £45.
Our predicted sell out – when it lands online on October 2nd is the blue denim jumpsuit. The Woman & Home fashion team are huge fans jumpsuits, they are so easy to wear and look great on most body shapes. This versatile denim one will be a great addition to any wardrobe.
Click here to buy the £18 skirt
Head of design at Tu - Anna Clarke also who features in the #TuWorkIt campaign (pictured above) talked us through her favourite piece in the collection.
“Animal prints are timeless, we’re expecting this skirt to be a real favourite with our customers. The slip skirt has really been on trend this year, the length, style and shape are flattering for all figures – it’s the ideal go-to option to shake up your work wardrobe”, she said.
The list of women who all feature in the campaign
Stefani, skateboarder, designer & CEO
Karen, football club director
Anna, mother, author & campaigner
Chenice, housing officer
Sabrina, poet & playwright
Rhyannon, journalist and student
Mayling, executive producer
Georgia, full time mum
June, venture capitalist & coding school founder
Dilys, life coach, author & charity founder
Laura, diverse model agency founder
Kate, charity founder and ballet teacher
Su, antique textiles dealer
Anna, head of design at Tu
Becky Joiner-O'Riordan is a Senior Fashion Stylist & Writer. With 10 years experience in the fashion industry, she currently works across woman&home, womanandhome.com, Woman, Woman's Own, Woman's Weekly, Chat, goodto.com, and has previously worked on Harper's Bazaar, Notion and Now Magazine.
After graduating from both the University of the Creative Arts and The Fashion Retail Academy with first-class honours she dipped her toes into the world of television styling working on This Old Thing, hosted by Dawn O’Porter and Channel 4’s live tv show series Gok Live: Stripping for Summer.
You can follow her on Instagram @beckyjoinero to get an insight into what goes on behind the scenes in the fashion cupboard and on our fashion and beauty shoots.
When she isn’t working, Becky is usually sporting a Breton tee and her signature top knot hairstyle with a glass of rosé in hand at the latest hotspots across London and Essex. An avid online shopper, Becky loves hearing from any new emerging fashion, beauty or homeware brands and is currently obsessed with buying vases and random trinkets for her new flat.
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