Coco & Eve quickly rose in popularity after thousands of users praised its Like A Virgin Hair Masque. Now, the brand is launching a shampoo and conditioner—and 47,000 shoppers have signed up to the waitlist.
Within 12 hours of the waitlist opening, Coco & Eve claim a new shampoo fan signed up every three seconds.
The success of the Like A Virgin Mask has obviously played a part, but the brand also prides itself on being vegan and sustainable, and—as far as possible—using all-natural ingredients in its formulas. The shampoo and conditioner will cost $24.90 each.
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The products will feature a seven-in-one formula that aims to increase hydration, shine, softness, strength, and volume while also reducing split ends and frizz.
The shampoo incorporates coconut, avocado, and ResistHyal, a bio-active ingredient that acts on keratin infrastructure—handy since most of our hair is made of keratin. The product also uses hyaluronic acid which, according to the brand, should give your hair a moisture increase of 51%. The conditioner uses coconut, argan, camelia, almond, avocado, and pineapple fatty acids to help keep hair from looking dull—the brand's claims is that it gives hair 46% more shine.
If you want to try out these new cult favorites, you'll have to wait until June 15 when the products are released on the brand's website.
But don't forget there'll be 47,000 other shoppers ahead of you in the queue, good luck!
Rylee is a digital news writer for woman&home and My Imperfect Life. She covers everything from beauty and fashion trends to celebrity and entertainment news.
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