If there's one group of people we can turn to for failsafe tried and tested beauty recommendations, it's celebrities. So whenever they share praise for a particular product you can bet we'll be taking notes.
Even more noteworthy are those beauty products that are good enough to do celebrities' faces up for the camera – an accolade this fairly new make-up brand brand has just been awarded.
Launched in 2020, HIGHR Collective is a new lipstick brand that's started to make waves in the celebrity-sphere. Focusing on clean ingredients and made using sustainable methods and materials, the brand has sustainability at its forefront – and can count Holly Willoughby among its fans.
- This is the mascara behind Holly Willoughby's ultra long lashes
- The foundation Holly Willoughby swears by for flawless, camera ready skin
Holly's make-up artist revealed on Instagram that she used one of the lipsticks on Holly for a recent This Morning appearance, in the shade Truest, which is a rose pink.
But Holly isn't the only celebrity to be a fan of this new brand. Fellow TV presenter Laura Whitmore shared that she's also a fan of the brand, commenting on the post: "I've been trying the highr lipstick and really like!"
The lipsticks are available in a capsule line of five different shades, including beige, reds and pinks – so there really is something for everyone.
HIGHR Collective, £22/, highrcollective.co.uk ($28)
If it's good enough for Holly Willoughby, it's good enough for us!
Adding this to our wish lists, stat.