The best and most exciting new makeup releases and beauty products of April

From new makeup releases to skincare heroes, we unveil the latest and greatest beauty launches on the market. Here's what you need to buy this April

Vanity Edit: new makeup releases
(Image credit: Future and Respective Brands)

April showers don't just bring May flowers. Case and point: Household and infant brands are churning out new makeup releases, skincare, and hair care products you'll want to hoard now (and forever, tbh). This month's beauty edit brings the heat for your routine.

Beyond dusting and scrubbing, the season of cleaning warrants a major beauty overhaul, so if you've been meaning to swap the oldies with fresh goodies, this is your sign. Start your transformation with our w&h Vanity Edit, which presents the most-hyped beauty and new makeup releases to date.

w&h's beauty edit for April

Similar to last month's launches, you'll want to fill your cart to the brim with April's new launches. Heading into week two, we've already been bestowed with luxurious lipsticks, a pretty-in-pink serum, and a high-power curling iron. And the curation is just brewing, slated to expand as the month progresses.

New makeup products

Hourglass Cosmetics Vanish Blush Stick 


(Image credit: Hourglass)

No. of shades available: | Key Benefits: Vegan and cruelty-free; antioxidants and emollients that condition, hydrate, and nourish the skin 

With a bright and sultry color range, the Hourglass Cosmetics Vanish Blush Stick leverages a lightweight cream-to-powder formula designed for comfortable wear. It's buildable, blendable, and highly pigmented, enhancing natural contours and apples of the cheeks. It also doubles as an enduring lipstick that won't fade into the night, try as you might.

•  Hourglass Vanish Blush Stick available at Hourglass Cosmetics for $46

Too Faced Plumping Cream Lipstick 

Too Faced

(Image credit: Too Faced)

No. of shades available: 10 | Key Benefits: Cruelty-free and paraben-free; rosehip oil and pomegranate flower

A companion to the playful Lip Injection Extreme Bee, the Power Plumping Cream adorns lips in rich color, leveraging a demi-matte cream formula to bring full coverage. Think of it as hassle-free lip filler: It plumps and volumizes, without drying, bleeding, and fading as you traverse throughout the day. It turns out, lip injections can be replicated at home (and feel ridiculously comfortable, too). 

•  Too Faced Plumping Cream Lipstick available at Ulta Beauty for $25

Gucci Rouge De Beauté Brillant Glow & Care Lipstick

Gucci Beauty

(Image credit: Gucci Beauty)

No. of shades available: 11 | Key Benefits: Vegan, paraben-free, and sulfate-free; Hyaluronic Acid, fruit butters, black rose oil, peony oil, and jojoba seed oil

A hydrating lipstick designed to saturate lips in vibrant color and glow. In contrast to drying, matte lipsticks, this essential imparts a dewy and shiny finish; and pairs seamlessly as a veil for sheer and satin lipsticks. If you need help finding the perfect color, you'll want to meander over to the Chanel Lipscanner app

Gucci Rouge De Beauté Brillant Glow & Care Lipstick available at Nordstrom for $42

Makeup Revolution Splendour Highlighter

Makeup Revolution

(Image credit: Makeup Revolution)

No. of shades available: | Key Benefits: Vegan and cruelty-free

For your best iridescent glow, hit pan into Makeup Revolution's new Glow Splendour Highlighter, designed to bring around-the-clock radiance. You'll want to douse your face in this shimmery powder — above your cheekbones, the bridge of your nose, on the inner corners of eyes, and above your cupid's bow. Or apply it to your collar bones. The shades are titled: Lit From Within, Ring Light, So Glazed, Luminous, Ambient, Soft Glam, and Lustre.

Makeup Revolution Splendor Highlighter available at Ulta Beauty for $12

Kosas Tinted Airbrow

Beauty Edit: Kosas Tinted AirBrow - new makeup releases

(Image credit: Kosas)

No. of shades available: 10 | Key Benefits: Vegan, cruelty-free, silicone-free, and addresses hair thinning

Feathery, fluffy brows have never been more effortless to create, thanks to the Kosas AirBrow Tinted Eyebrow Gel. Beyond aesthetics and #browgoals, this mousse-gel is designed to condition and enhance brow health, leveraging a nourishing ingredient triad: castor oil, panthenol pro-Vitamin B5, and biotinoyl tripeptide-1. It also features a triangular spoolie for precise application and lift. You're only $22 away from your most on fleek brows yet. When it comes to new makeup releases, Kosas knows how to deliver innovation. 

Kosas Tinted AirBrow available at Kosas for $22

Fenty Beauty Gloss Bomb Dip Clip-On Lip Luminizer

Beauty Edit: Fenty Beauty Gloss Bomb Dip Clip-On Lip Luminizer - new makeup releases

(Image credit: Fenty Beauty)

No. of shades available: 1 universal rose-hued nude | Key Benefits: Vegan and cruelty-free

The portable clip-on pan is the ultimate travel companion, no matter the journey. Just click it on to your bag and/or carry-on luggage, and you're all set. Compact and sleek, it's one of the new makeup releases that marries gorgeous color with convenience.

Travel perks aside, the iridescent gloss leverages a non-sticky, non-greasy formula that glides on, leaving lips visibly more plump in one swipe. It also integrates moisturizing ingredients, such as prickly pear, borage oils, and mango butter. Our advice? You'll want to apply this bad boy on top of your favorite lipstick, and if you're looking for new shades, head over to the Chanel lip scanner app. Or, just stick to the universal Charlotte Tilbury nude lipstick (our favorite!). 

Fenty Beauty Gloss Bomb Dip Clip-On Lip Luminizer available at Fenty Beauty for $19

Stila Stay All Day Mascara

Beauty Edit: Stila Mascara - new makeup releases

(Image credit: Ulta Beauty)

No. of shades available: 10 | Key Benefits: Vegan, candelilla wax, carnauba wax, and synthetic beeswax

It's no secret that we love new makeup releases, especially top-rated mascara creations.

Backed by a long-lasting formula, the new Stila mascara curls, volumizes, and lifts baby hairs to greater heights in one go. The ingenuity lies in the design. Among the best mascaras, this option features a double-material curved brush and nylon fibers for seamless application. The outcome: your lashes won't flake or smudge throughout the day. Though it's a newbie, we'd say it's on par with the greats, like the Bobbi Brown No Smudge, Charlotte Tilbury Pillow Talk Push Up Lashes, and Diorshow Iconic Overcurl

Stila Stay All Day Mascara available at Nordstrom for $24

New skin products

Herbivore Botanicals CLOUD JELLY Plumping Hydration 

Herbivore Botanicals

(Image credit: Herbivore Botanicals)

Key Ingredients: Tremella Mushroom and vegan collagen

Key Benefits: Suitable for all skin, including sensitive types

Inspired by cottagecore aesthetics, Herbivore's pastel-pink Cloud Jelly is a hyaluronic acid-alternative serum that's packed to the brim with Tremella mushroom. Tremella Mushroom is a hero ingredient, which hydrates and plumps the complexion (and can hold up to 500x its weight in water for retaining moisture!). Its formula touts a non-sticky, jelly-like consistency, gliding effortlessly when applied to the complexion. It's also infused with notes of natural, light floral, and fruit scents. We'd argue that this bottle captures the Garden of Eden in its glory, and what it's like to mosey through its blossomed fields.

Herbivore Botanicals Cloud Jelly Plumping Hydration available at Herbivore Botanicals for $48

Ilia Blue Light Filter Face Mist

Beauty Edit: Ilia Blue Light Filter Face Mist - new makeup releases

(Image credit: Ilia)

Key Ingredients: Marine Actives, mastic, and tara extract

Key Benefits: Vegan, cruelty-free, gluten-free, and good for dryness, dullness, and uneven texture; comes in recyclable packaging

A 3-in-1 facial veil that doubles as a protective hydrating mist and makeup setting spray. Undeniably weightless on the face, this mist offers much-needed moisture to dehydrated skin and protects it from the grisly effects of blue light from tech devices. Its natural lavender scent is also a nice touch. Overall, the perfect addition to any and every skincare routine for sensitive skin.

Ilia Blue Light Filter Face Mist available at Revolve for $38

Drunk Elephant Protini™ Powerpeptide Resurf Serum

Beauty Edit: Drunk Elephant - new makeup releases

(Image credit: Drunk Elephant)

Key Ingredients: Lactic Acid and signal peptide complex

Key Benefits: Vegan, cruelty-free, comes in recyclable packaging, and addresses loss of firmness, dullness, uneven texture, and antiaging concerns

A compact (but mighty) lightweight serum that's formulated to exfoliate and enhance skin's texture, tone, and elasticity. As a strengthening and renewing treatment, it works to reduce the appearance of fine lines, sun damage, enlarged pores, and related imperfections. Unquestionably, a top-quality product for restoring and maintaining optimal skin health. 

Drunk Elephant Protini™ Powerpeptide Resurf Serum available at Drunk Elephant for $82

New hair products

T3 SinglePass Curl Professional Ceramic Curling Iron

T3 Micro

(Image credit: T3 Micro)

Available Sizes: 1" and 1.25"

What's Included: Digital T3 SinglePass Technology, five adjustable heat settings, smart twist dial, auto world voltage (100-240V), 1-hour auto-off, and 9ft 360 swivel cord

Among the best curling irons, the T3 Single-pass Curl features all the bells and whistles to ensure flawless bounce and hold in one go. Its ceramic barrel glides through even the most coarse textures with ease, while its adjustable heat settings allow for flexibility against hair damage. For even heat distribution, this tool leverages an innovative microchip, which monitors and adjusts fluctuations as you style. You'll enjoy frizz-free, shiny, and luscious curls without the hassle. 

• T3 SinglePass Curl Professional Ceramic Curling Iron at Ulta for $150

Dove Amplified Textures Hydrating Boost Scalp Tonic

Beauty Edit: Dove Hair - new makeup releases

(Image credit: Walmart)

Key Ingredients: Moisturizing blend of aloe, niacinamide, and glycerin hydrate

Key Benefits: Free of sulfates, parabens, and dyes; clinically proven to reduce dryness in just two weeks with regular use

Dove's Tonic functions as an effective scalp treatment to soothe, restore moisture, and maintain optimal hair health. Designed for textured hair, this nozzle-shaped product targets flaky areas and roots with a thin tip. If you want even better results, learn about the best shampoo and conditioner combination for your hair type.

Compared to other hair treatments, this one is backed by a philanthropic mission worth celebrating. Dove, a cause-driven brand leader, co-founded the C.R.O.W.N (Creating a Respectful and Open World for Natural hair) Coalition, which aims to drive legislation to make hair discrimination illegal.

• Dove Amplified Textures Hydrating Boost Scalp Tonic available at Walmart for $6.98