Whether you’re an uninitiated The Ordinary newbie, or your bathroom cabinet’s practically bursting with their bestselling serums, there’s no denying that the purse-friendly beauty brand delivers no-nonsense, effective skincare solutions. So imagine the ensuing excitement when we heard that The Ordinary are offering customers almost a quarter off everything throughout November, as an alternative to Black Friday deals.
Deciem, parent company of The Ordinary, are offering customers almost a quarter off their beloved cleansers, acids, peels and moisturisers throughout November in lieu of a one-day-only Black Friday sale.
The only thing better than one day of mega-discounts on our favourite skincare buys? A whole month of them, naturally.
View the brilliant beauty deal below…
Whether stocking up on old favourites, or taking advantage of the discount to try something new, The Ordinary’s November sale is packed full of brilliant Black Friday beauty deals. (Or Knowvember, as they’re calling it.)
Fans of The Ordinary’s deeply hydrating Hyaluronic Acid 2% + B5 serum will be able to bag a 60ml bottle for just £8.16 in the discount – reduced from £10.60. While those suffering from dull winter skin can get the brand's highly-rated Vitamin C Suspension for just £3.77.
The brand's rejection of a Black Friday sale in favour of a month-long discount is part of their campaign to combat hyper-consumerism, and get shoppers to prioritise quality over quantity.
'Last November, we asked you to shop slowly. We said that skincare purchases should be based on education over impulse, and highlighted the importance of conscious consumption,' the brand said of their decision.
‘For us, Black Friday no longer felt like a people or planet-friendly event, and so we closed our stores and website for a moment of nothingness. We did, however, still want to bring you a saving. And so we did something we had never done before by offering 23 per cent off every product for the entire month.’
This means that instead of one frenzied day of filling your basket, you have a whole month to stock up on The Ordinary goodies for yourself, as well as the beauty lovers on your Christmas list.
(We can't think of anyone who wouldn't love to find The Ordinary's The Daily Set – an A-Z daily skincare regime now reduced to just £11.55 – under the tree come Christmas morning.)
With the brand's most popular products tending to sell out, we'd advise getting your favourites in your basket soon, though, to ensure you don't miss out. Shop The Ordinary Knowvember sale here.
Go on, treat yourself...
