If you've never heard of Pura D'Or before nor its Hair Thinning Therapy Energizing Scalp Serum Revitalizer - which is fast gaining cult status - that's all set to change.
Shopping for beauty products on Amazon is a pretty unique experience as, unlike Sephora or your average drugstore, niche brands democratically sit alongside recognized beauty brands with multi-million dollar advertising budgets. Moreover, it's the ratings from Amazon's savvy shoppers that can break, or make a product by catapulting it into the best-seller list.
And that's precisely what has happened with Pure D'Or's hair products. Its Anti-Thinning shampoo and conditioner has over 13,000 five-star reviews.
And now the Hair Thinning Therapy Energizing Scalp Serum Revitalizer is winning over increasing numbers of fans, with shoppers saying it helps to combat hair loss as a result of stress, age or even heat damage from overusing the best hair dryer or best hair straighteners.
The ingredients list boasts several ingredients known to help boost hair and scalp health. Dermatologist Michele Green told Instyle.com, "Both vitamin E and zinc chloride absorb into hair follicles and promote capillary growth at the scalp, which increases blood flow to the area and encourages new hair growth and overall better scalp health."
Throw in biotin, which keeps strands strong to prevent breakage, and caffeine, which Green says helps to lengthen the duration of our hair growing phase, and you've got yourself a pretty potent elixir. Not bad for a product that costs under $20.
"Its been such an amazing experience all around with this product," one Pura D'Or convert said. "The scent, the absorption of the product, its performance and how it leaves ur hair feeling so full of life, i was beginning to loose my hair and had patches all over, just when i lost hope i had one last try i figured why not i tried everything else, and it was so quick.. a month passed by and i already saw the difference, today my hair is full healthy shinny and people always ask me what i use in it.. i don’t hesitate to tell em all about purad’or energizing serum! Its a miracle in a bottle.. and that price? Well its safe to say its a perfect product all around."
Simply apply on damp or dry hair after your shampoo and conditioner and let it works its magic.
The 3 hidden details in Prince Philip's portrait you probably missed
The artist who painted the late Prince Philip's portrait revealed these 3 hidden details that are a nod to his life
By Rylee Johnston •
Will there be a Bridesmaids sequel? Maya Rudolph certainly isn't opposed to the idea
And we're not either
By Danielle Valente •
What does ‘clean beauty’ actually mean?
Are clean beauty products pseudoscience or genuinely safer?
By Emma North •
Amazon opens its first hair salon and it’s unlike anything you’ve ever experienced
Augmented reality hair consultations are now a thing
By Danielle Valente •
The ultimate eco-friendly beauty guide: our favorite sustainable makeup, skincare, and haircare products to shop
Highlighting our favorite top brands that consistently move the needle in sustainability, transparency, and environmental integrity
By Dominique McIntee •
Natural hairstyles: 21 inspirational looks for women embracing their curly textures
From short, medium, to long, these natural hairstyles for women with curly hair are sure to inspire
By Victoria Smith •
The ultimate natural makeup look - here are the products you need and our favorite looks to inspire
Want a fuss-free natural makeup look? This guide has got you covered
By Fiona McKim •
'80s makeup is back, and we're actually loving these wildly flattering looks
Surprise: '80s makeup is trending again, and we're all about these unapologetically bold and beautiful takes on color and contour
By Courtney Leiva •
This celebrity make-up artist can’t get enough of this skin brightener
Celebrity makeup artist Tim Quinn swears by this vitamin C skin brightener to lighten dark spots, acne scars, and more
By Rylee Johnston •
How you can get your hands on a pot of La Mer's Soft Moisturizing Cream - for free!
There are 1,500 free samples of La Mer's Soft Moisturizing Cream available
By Aleesha Badkar •