Amazon shoppers can't stop raving about this product that helps hair loss

The best bit? The price tag!

Beautiful fashion woman in round glasses with a surprised expression, flying hair
(Image credit: ShotPrime/Getty Images)

If you've never heard of Pura D'Or before nor its Hair Thinning Therapy Energizing Scalp Serum Revitalizer - which is fast gaining cult status - that's all set to change. 

Shopping for beauty products on Amazon is a pretty unique experience as, unlike Sephora or your average drugstore, niche brands democratically sit alongside recognized beauty brands with multi-million dollar advertising budgets.  Moreover, it's the ratings from Amazon's savvy shoppers that can break, or make a product by catapulting it into the best-seller list. 

And that's precisely what has happened with Pure D'Or's hair products. Its Anti-Thinning shampoo and conditioner has over 13,000 five-star reviews. 

And now the Hair Thinning Therapy Energizing Scalp Serum Revitalizer is winning over increasing numbers of fans, with shoppers saying it helps to combat hair loss as a result of stress, age or even heat damage from overusing the best hair dryer or best hair straighteners

Pura D'Or Hair Thinning Therapy Energizing Scalp Serum Revitalizer

(Image credit: Amazon)

The ingredients list boasts several ingredients known to help boost hair and scalp health. Dermatologist Michele Green told, "Both vitamin E and zinc chloride absorb into hair follicles and promote capillary growth at the scalp, which increases blood flow to the area and encourages new hair growth and overall better scalp health."

Throw in biotin, which keeps strands strong to prevent breakage, and caffeine, which Green says helps to lengthen the duration of our hair growing phase, and you've got yourself a pretty potent elixir. Not bad for a product that costs under $20.

"Its been such an amazing experience all around with this product," one Pura D'Or convert said. "The scent, the absorption of the product, its performance and how it leaves ur hair feeling so full of life, i was beginning to loose my hair and had patches all over, just when i lost hope i had one last try i figured why not i tried everything else, and it was so quick.. a month passed by and i already saw the difference, today my hair is full healthy shinny and people always ask me what i use in it.. i don’t hesitate to tell em all about purad’or energizing serum! Its a miracle in a bottle.. and that price? Well its safe to say its a perfect product all around."

Simply apply on damp or dry hair after your shampoo and conditioner and let it works its magic.

Fiona Embleton is a beauty writer who is now Acting Beauty Editor at Stylist. She is obsessed with Isabel Marant and cats.