What is Cyber Week and which brands have deals?

Feeling Black Friday-ed out? Well, there are more deals coming for Cyber Week over the coming days.

The annual shopping extravaganza takes place every year starting with Black Friday (or usually a few days before) and finishing with Cyber Monday (opens in new tab). This year, Cyber Monday, falls on Monday 30th November.

The days which follow Cyber Monday are commonly referred to as "Cyber Week" and see discounts on everything from TVs and laptops to headphones and FitBits, from all the big brands including John Lewis, Argos and Currys.

As you can probably guess, the term "Cyber" simply refers to the deals being an online affair - which, in the current coronavirus climate, works well for shoppers this year.

If you’re looking to get ahead with Christmas gifts over the coming week, the good news is that you’ll be shopping at the right time, as thousands of discounts are expected. Here’s everything to know...

What is Cyber Week?

Cyber Week essentially refers to the days which follow Cyber Monday, when retailers continue their brilliant offers. Typically Cyber Week will fall the week after Black Friday (so Monday 30th November until Friday 4th December in 2020) - but some brands decide to launch their own versions of the shopping event, for different amounts of time.

Over the past few years, we’ve seen the emphasis shift from Cyber Monday to Cyber Week - as retailers encourage shoppers to spend as much as possible during the week, in the run-up to Christmas.

If you’re wondering about whether it’s worth waiting for Cyber Monday, it simply depends on what you’re looking to buy and whether you’re willing to risk and discounts for potentially better savings - which may or may not come.

What does Cyber Monday include?

It's likely Cyber Monday will bring huge price cuts on older products, as brands try to ditch the last of their stock. There could also be some retailers that try to do one better than the discounts they put on for Black Friday, in a last attempt to get people to buy things before Christmas.

For those not clued up, the name "Cyber Monday" was coined by Ellen Davis and Scott Silverman of the US National Retail Federation and Shop.org, and was a deliberate move to promote online shopping back in 2005 - in the earlier days of the internet (remember those?!).

Which brands have Cyber Week deals?

The good news is that lots of brands are jumping on the Cyber bandwagon, so you can expect discounts from favourites like John Lewis, Amazon, Argos, Currys and more. 

It’s also expected that other popular retailers like Bose, Le Creuset, Simba and Nike will be offering their own deals over the course of the weekend and into next week. Lots state on their websites when their deals expire - so it might be worth doing some research if you plan on saving some bits in your basket (so you don't lose out!).

Elsewhere, online shops like Not On The High Street have announced promotions which will follow Cyber Week (opens in new tab), like its "Give Happy Shop Small" sale (running from Friday 4th December to Monday 7th December) - which encourages shoppers to buy from smaller UK businesses.