Gwenyth Paltrow has shown she's not only a stunning actress but she is also a successful businesswoman. After dominating the skincare realm with her beauty and wellness company Goop, she's decided to take her and her brand on a new venture: cruise lines.
We're always trying to find the best way to take care of our skin and since celebrities seem to always have an ageless appearance, any tip or beauty secret from them is coveted. Everything from how to wash your face to what moisturizer celebrities use (hello Jennifer Roberts) is praised and admired by us fans.
Well, now that Gwenyth has dominated the beauty and wellness realm, her most recent announcement on Instagram is certainly making waves.
"I am always happiest by, in or on the sea! In 2022 my @goop team and I are going to join @celebritycruises on their new ship, Celebrity Beyond," she captioned her photo by the sea.
The brand will be taking on cruise lines and while we don't have much information to go on for now, Gwenyth made sure to tease how she'll be approaching this new venture.
This will be her latest hands-on approach with the company and she added that "I'll be behind the scenes, working on some special projects, as Celebrity's new Well-being Advisor," she continued. "My team @goop is curating programming and fitness kits to add to Celebrity's wellness the experience. I'm sworn to secrecy on the rest — keep an eye out for the details coming soon."
It's sure to be a memorable experience that we can't wait to discover. Goop is known for being a company that doesn't stick to traditional conventional beauty standards. Rather, it invents its own perspective on what wellness and beauty for women should look like.
With a leader like Gwenyth though, it's no surprise that Goop will be taking the high seas. The beauty guru is known for being a clean beauty advocate and has aimed to help her customers find their inner wellness. Before Goop expanded into the empire it is today, she started out her brand by simply sending out a newsletter with advice for those going through the aging process. Now, she's continuing to redefine how beauty and wellness brands operate and we can't wait to see how she takes on the high seas.
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