Adele's 'nostalgic' Oh My God video has fans Rolling in the Deep end of déjà vu

Adele teamed up with her Rolling in the Deep director for her new Oh My God music video

Adele's Oh My God video sparks Rolling in the Deep nostalgia
(Image credit: Youtube)

Adele has finally dropped her Oh My God music video—and let's just say, it's giving us some serious 2010 vibes. 

The British superstar hasn't disappointed fans with the visual art for her latest song, teaming up with a trusted workmate to produce its showstopping 4-minute-long music video. Oh My God, the second single off her chart-topping Adele 30 album, became a Youtube must-watch after its video premiered yesterday, just a few months after her comeback track, Easy On Me, dropped in October. 

It didn't take long for the clip to grab the attention of the Grammy-award-winner's loyal fans, with many spotting clear parallels between its atmosphere style and an older Adele music video. With its black-and-white theme, ring lights, and mismatched chairs, Oh My God makes a weighted nod to the video for Rolling in the Deep, which was released in December 2010 as the lead single for her second studio album, 21. 

In the new video, the 33-year-old is seen burning a chair that resembles the one she sat on in Rolling in the Deep—an act that some fans have interpreted as symbolic of Adele's divorce from Simon Konkecki

Adele only fueled this speculation with her comments about the Oh My God music video after its release on Wednesday evening. She revealed on Instagram that she reunited with Sam Brown, the mastermind behind her Rolling in the Deep video, to shoot the exciting production—suggesting the links between the two short films are far from coincidental. 

"To collaborate together again a decade later was nostalgic to say the least," she wrote, before adding, "The attention to detail from the crew was borderline hilarious—thank you so much for your patience and pulling it all together it was a lot of fun." 

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Adele also credited designers Harris Reed, Louis Vuitton, and Vivienne Westwood "for the most stunning clothes for me to sing my 'I’m a hot mess' song in!" 

The Tottenham native was decked out in some pretty fabulous fashion for the Oh My God video, including a custom-made satin red dress and a polka-dot pussy-bow blouse over a corset and skirt. She even embraced her superwoman reputation for the performance, belting out the second verse in a short cape over a gown with long, black leather gloves. 

The spectacular music video comes less than two weeks before Adele's Las Vegas residency kicks off in Sin City. The Someone Like You singer will take to the stage with 'Weekends with Adele' at Caesars Palace every Friday and Saturday night for the next three months, much to the excitement of her loyal fans. It's understood that the mother-of-one opted for the residency over a traditional tour to allow her to continue raising her son, Angelo, in Los Angeles. 

Emma Dooney
Lifestyle News Writer

Hailing from the lovely city of Dublin, Emma mainly covers the Royal Family and the entertainment world, as well as the occasional health and wellness feature. Always up for a good conversation, she has a passion for interviewing everyone from A-list celebrities to the local GP - or just about anyone who will chat to her, really.

Emma holds an MA in International Journalism from City, University of London, and a BA in English Literature from Trinity College Dublin.