This luxury-looking pizza oven is actually the cheapest I've tested - it's a brilliant buy for beginners
Alongside eating a lot of pizza, this has me eating my words too - you can achieve pizza perfection on a budget
If you want a nice looking pizza oven that can cook consistently and quickly, this is perfect. Whilst you don't have the theatre of flames with an electric oven, it's easy for beginners to master, especially with the spacious oven mouth. Just don't forget to invest in accessories too.
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Incredible value for money
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Really spacious easy for beginners to use
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Looks and feels sleek and stylish
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Speedy heat up and retention
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Not all the packaging is recyclable
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Doesn't come with accessories
Why you can trust Woman & Home
The best place to pick up the Firebloom is from the retailer themselves. They're prompt, reliable, and really helpful too.
For once, the Firebloom EP03 Electric Pizza Oven doesn't just have me eating pizza. I'm eating my words too. At £300, it's proven that budget pizza ovens can be incredibly stylish, easy to use, and well-made too.
My family runs a pizza oven, so I've grown up with a critical eye. I've stood by Gozney and Ooni as makers of the best pizza ovens and always recommended any oven that's around £250 as good, but with a caveat. Not the Firebloom though. I'm handing this pizza oven a slice of the praise. It’s compact, neat, and, crucially, incredibly easy to use, making it a brilliant option for beginners or anyone who wants great pizza without the learning curve (or the hefty spend).
My family and I have been putting it through its paces, comparing it with models twice the price as well as its closest rival from Ooni. From weeknight dinners to full-blown pizza parties, we’ve tested just how far this budget-friendly oven can go
Firebloom EP03 Electric Pizza Oven review
- Dimensions: 58x50x40 cm
- Weight: 12 kgs
- Cable length: 180 cm
- Temperature range: 400°C
- Pizza size: up to 12”
- Pizza stone size: 325 × 325 × 10mm
- Power: 2.0kW upper and lower heating elements
- Materials: stainless-steel door with ceramic viewing window; aluminium legs with oak finish
- Warranty: 1 year
Who would the Firebloom EP03 Electric Pizza Oven suit?
Who it would suit
My family of pizza professionals were impressed by the Firebloom EP03 Electric Pizza Oven for a number of reasons, but two stood out straight away: this is exceptional value for money, and it’s incredibly beginner-friendly. If you’ve always been curious about making pizza at home but felt put off by price or complexity, this lowers the barrier to entry.
I’ve long said don’t spend less than £250 on a pizza oven and if you do, expect compromises in build and performance. However, as I've already confessed, this oven has me rethinking that advice. It’s sturdy, well-finished, and delivers consistently strong results that rival pricier models. The only real extra to factor in is buying your own accessories, but in the context of what you’re saving overall, it’s a small and worthwhile trade-off.
What really seals it, though, is how easy it is to use. The wide oven mouth and generous cooking space mean you don’t need expert-level pizza-turning skills to get great results. There’s no awkward manoeuvring or stress meaning you can slide your pizza in and let the oven do the work. It’s a design detail that many brands overlook, which is why this is a brilliant choice for beginners, busy households, or anyone who just wants reliably good pizza without the fuss.
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Unboxing and setting up the Firebloom EP03 Electric Pizza Oven
Pizza ovens aren't the kind of purchases that can slip through your letter box, so it's helpful to know about what delivery and unboxing is like. We had a great experience for delivery, with communicative couriers who gave us notice and choice for delivery dates, as well as a helpful person who delivered and placed the box exactly where we wanted it. And if you think that was special treatment for woman&home or "the pizza family", a read through of the reviews is proof enough that good delivery is something that Firebloom takes pride in.
As expected, the box is pretty large and relatively heavy, typcial for pizza ovens. It's easy to open and take the various parts of the pizza oven out, making the whole unboxing experience really simple. I only have two notes. The first is that Firebloom doesn't send any accessories, so if you don't already own a pizza paddle and peel, you will need them. These make all the difference when it comes to cooking safely and consistently. My second note (and the reason this didn't score a full 100%, five star review, is that there's a fair bit of plastic and non-recyclable packaging that comes with the oven. This isn't a huge deal for lots of people, but I've had pizza ovens delivered with great sustainability scores, so I have to mark this down, for the environment.
Plenty of people are put off by the work that goes into unboxing and setting up a pizza oven. In the time that you've assembled the parts, bought the accessories, and get the oven up to temperature you could have flown to Rome and ordered an authentic pizza, or maybe at least ordered it from a nice takeaway. I'm pleased to say that the Firebloom EP03 Electric Pizza Oven bucks the trend. It's easy to set up, because the oven comes almost completely assembled. There are some feet that need to be screwed into place and a door that needs to be attached, but Firebloom sends tools to help get your oven in one piece and looking perfect in a matter of minutes.
What is the Firebloom EP03 Electric Pizza Oven like to use?
Once assembled, the Firebloom EP03 Electric Pizza Oven is really straightforward to get going. Plug it in, position your stone, and you’re ready to start cooking, although it’s worth noting the cable isn’t especially long, so you’ll want your setup within easy reach of a socket (or have an extension lead to hand). It’s a helpful note, because it's important to know where to place your pizza oven in your outdoor or kitchen setup.
The controls strike a smart balance between simplicity and precision. You can dial the temperature up to 400°C and choose whether heat comes from the top element, the base, or both. This a level of control that’s useful if you understand how heat behaves in a pizza oven. Top heat is what drives that all-important melting and cooking on top, while base heat ensures a crisp, well-baked underside with leopard spotting. If you’re more experienced, you’ll appreciate being able to tweak this depending on your dough and toppings; if you’re newer, it’s worth learning how to balance these elements to avoid an undercooked base or overdone top.
In testing, the oven reached temperature in around 20 minutes from cold, which is a solid preheat time, and an important stage for burning off any residues from manufacturing. Once up to heat, performance is impressively consistent. At around 350°C, pizzas cooked in just over two minutes, but pushing it to 400°C is where this oven really shines: evenly blistered crusts, fully melted cheese, and bases that are crisp without being dry. Crucially, heat retention holds up well when cooking back-to-back, so you’re not waiting around between pizzas.
Ease of use is where this oven really pulls ahead. The wide oven mouth and generous internal space remove much of the usual finesse required. There’s enough room to manoeuvre your peel comfortably, and the viewing window lets you monitor progress without constantly opening the door and losing heat. It’s no surprise one of our testers called it “one of the easiest pizza ovens to use.”
Even after extended cooking, the exterior temperature felt well-managed. It gets hot, as expected, but not excessively so. I was comfortable using it on a small outdoor table without worrying about heat damage or it feeling unsafe around others. It’s another sign that, while this is a budget-friendly model, the engineering behind it has been carefully considered.
How does the Firebloom EP03 Electric Pizza Oven compare?
The question we kept coming back to was whether this could rival the Ooni Volt 12, widely considered the benchmark for electric models. And, somewhat surprisingly, our answer was no, but only just. The Ooni still takes the edge when it comes to premium feel: you get a sleeker interface, more refined controls, and an overall finish that feels unmistakably high-end. It’s the kind of oven that looks and behaves like a luxury appliance.
That said, when it comes to actual cooking performance, the gap narrows significantly. Side by side, the Firebloom EP03 Electric Pizza Oven delivered remarkably similar results with crisp bases, well-developed crusts, and evenly melted toppings. It’s less exacting than the Ooni, which can demand more precision with heat balancing and timing, making the Firebloom a more accessible option for everyday use or less experienced cooks.
Ultimately, it comes down to value. If you want the slickest design, advanced features, and don’t mind paying for them, the Ooni Volt 12 still leads. But if you’re focused on what lands on your plate, and keeping your budget in check, the Firebloom makes a compelling case. You’re getting near-like-for-like results for a fraction of the price, in an oven that’s arguably easier to live with day to day. And yes, it looks pretty good on the countertop too.
Should you buy the Firebloom EP03 Electric Pizza Oven?
If you’re new to pizza ovens, or simply want a more affordable way to get started, the Firebloom EP03 Electric Pizza Oven is an easy recommendation. It delivers where it counts, combining consistent performance with a design that’s intuitive to use and genuinely good-looking on the countertop.
What makes it stand out is how few compromises you’re making for the price. It’s simple without feeling basic, affordable without looking it, and capable enough to impress even a family of pizza professionals like mine. For everyday cooking, relaxed hosting, and reliably great results, it more than earns its place as a smart, budget-friendly buy.
How we test pizza ovens
At woman&home, we have a series of standardised tests that we put all of our pizza ovens through. We look at everything from delivery and set-up through to the all-important tests of how it cooks pizza and what it's like to clean up. Along the way, we'll make comparisons to other models, suggestions for who it would suit, and we'll always give you our expert take on how the pizza ovens performed. If you want to find out more about how we test pizza ovens, you can visit our dedicated page.
The best place to pick up the Firebloom is from the retailer themselves. They're prompt, reliable, and really helpful too.

Laura is woman&home's eCommerce editor, in charge of testing, reviewing and recommending products for your home. You'll see her testing anything from damp-banishing dehumidifiers and KitchenAid's most covetable stand mixers through to the latest in Le Creuset's cast iron collection.
Previously, she was eCommerce Editor at Homes & Gardens, and has also written for Living Etc, The White Company and local publications when she was a student at Oxford University. She is also a Master Perfumer (a qualified candle snob), SCA-Certified Barista (qualified coffee snob) and part of a family who runs a pizza business (long-time pizza snob) - all of which come in handy when you're looking for the best pieces of kit to have kitchen.
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