Boden launches coat collection inspired by important female British icons
Boden has launched a coat collection inspired by important British women from history.
The fashion brand is celebrating historical women from different areas of the work with the new range.
With the slogan ‘Behind every great coat is a great woman’, the 30-piece collection aims to ‘embrace British creativity’.
‘Our coats are anything but ordinary,’ says Boden, ‘that’s why we’ve named them after remarkable historical British women who dared to be different. Because being brave never goes out of style.’
Each coat in the retailer’s Autumn/Winter 2019 collection is named after an iconic woman, with aspects of the coat designed to reflect the woman or what she did.
More: Marks and Spencer launches a reversible coat to give you two cover-ups in one
Inspired by legendary writers Jane Austen and Emily Brontë, the Austen and the Brontë are two of our favourite picks from the line.
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‘One of the most famous authors of all time,’ writes Boden about Jane Austen.
‘She published her novels anonymously and had them hailed by a contemporary male critic to be ‘much too clever to be the work of a woman’.
‘She may have had to hide her true identity, but there’s no concealing her sparkling wit and unforgettable characters (Mr Darcy, anyone?).’
To reflect the writer’s hidden identity the Austen coat comes with a choice of two different collars, one timeless navy and the other garish leopard print.
Honouring romantic writer Emily Brontë, who famously penned the ground-breaking Wuthering Heights set in the moors or Yorkshire, the Brontë coat features a quilted lining and fluffy hood, with a cosy wool-blend fabric to leave you ‘Well-equipped for windswept moors’.
Another standout is the gorgeous Lovelace coat.
Inspired by ‘enchantress of numbers’ Ada Lovelace, who became the first computer programmer, the pink and navy number reflects the two different sides to her.
Despite her father, poet Lord Byron, wanting her not to study maths and science, the computing visionary was both a mathematician and a writer.
Other inspirations include: playwright Frances Burney, Celtic warrior queen Boudica, nurse and voyager Mary Seacole, Victorian explorer Helen Caddick, pioneering nurse Kate Marsden and women’s suffrage activist Millicent Fawcett.
Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.
Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.
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