By Jess Beech
Launched by QVC back in 1994, just one year after QVC itself launched, jewellery brand Diamonique have amassed over 1.2 million customers and sold more than 12 million pieces of sparkle over the past 25 years.
High quality at really reasonable prices (earrings start from around £14) all jewellery is made from premium simulated gemstones, treated with the same care and consideration as diamonds.
Not scrimping on craftsmanship, each piece is created using fine jewellery techniques and precious metals for seriously indulgent results. Perfect if you want the drama and sparkle of real jewels, just without the high-end price tag.
And, because 25 years is a milestone that deserves to be celebrated, the brand have launched a range of limited edition collections available throughout 2019.
First up and available now are the ‘Entwining’ and ’25 Stone’ collections. Entwining shines the spotlight on just how good synthetic stones can look, mixing up different cuts for clustered pieces that are sure to get you noticed.
Whilst 25 Stone feels a little more low-key, it’s seriously classy, using brilliant cut stones to showcase 25 years of the brand across pendants, earrings and bracelets.
Ruby Earrings, £38, Diamonique at qvcuk.com
Dropping throughout July, next comes the XXV collection, featuring sparking roman numerals for a contemporary feel.
If you’re after something a little more timeless, then take a look at the gorgeous Ruby range. The rings, earrings and necklace are made from deliciously cut baguette-shaped simulated rubies set in gold plating and sterling silver.
Alongside their beautiful own designs, Diamonique are known for their replica jewellery. In fact, they created rings to mark the engagements of both the Duchess of Cambridge and the Duchess of Sussex.
Inspired by Kate’s sapphire ring, Diamonique’s version sold 5,334 live on air with QVC UK, averaging almost 6 rings per minute (that’s 342 in an hour).
The same happened again when Prince Harry popped the question to Meghan Markle, with 5,091 rings being snapped up in total and 154 sold each hour during the first 24 hours they were on sale.
One things for sure – we can’t wait to see what they do in the next 25 years!
Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC.
She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!
Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress.
The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.
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