I don't blame you if you're finding the amount of bargains available in the Amazon Prime Day sale right now overwhelming. Where do you start? Of course, snap up those household essentials you buy on repeat, but if you're looking for a fashion recommendation, I've got you covered.
When the weather can't seem to decide what it's doing each day, denim is the thing you know you can always rely on. As a fashion editor, it's fair to say I have quite the collection, ranging from the Zara Marine jeans I bought in three colours to my classic Levi's Ribcage jeans and the Mint Velvet leopard print jeans that are, quite simply, perfect.
I've scoured the best jeans on Amazon by well-known brands like Levi's and Wrangler, but vintage-inspired brand Belle Poque might be new to you.
These stretchy high-waisted jeans are very well-reviewed on Amazon, and this is a style that was recommended to me several times before I finally followed their advice. So when they were reduced from £42.99 to just £29.99 in the Amazon Spring sale, I couldn't resist trying them for myself. And now they're even more reduced for Prime Day...
Available in five different colours, and in sizes S to XXL, 15% off is a deal not to be missed. Amazon Prime Day runs until Friday, but nore that sizes are flying off the virtual shelves.
The first thing that struck me when I tried these on was just how incredibly comfortable they are. It's no exaggeration to call them the comfiest jeans I've ever worn. The stretchy fabric is super soft and feels particularly nice and light to wear, even on a hot summer's day.
One of the reasons this shape works well for me is that I often struggle to find jeans that fit on the waist and my hips. These genius jeans feature an elasticated section at the back. It offers the ideal amount of stretch, but it's hidden at the back, so you really can't see that you're wearing jeans with an elasticated waist.
Mine are the dark blue wash, which I've styled with some classic Breton stripes and leopard print shoes. The striking gold stitching and button front feel much more elevated than a zip, and the pockets are a really chic detail. They have a distinctly nautical feel, and the high waist is incredibly flattering. I also love how they're styled on Amazon - turned up at the hem, and teamed with a pair of the best white trainers.
They have a soft flare to them, and the length is just right on me to wear them with everything from ballet flats to winter boots.
They have 2% elastane in the fabric, which I tend to find is the sweet spot to finding the most comfortable jeans. The lighter fabric (when compared to rigid denim) is a real plus in the summer months, too.
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woman&home's Digital Editor Kerrie Hughes really rates these. She called them "the most comfortable, flattering pair of jeans I have tried in a long time. The material is stretchy and so soft, and the elasticated waistband removes that restricted feeling I have so often felt with other pairs. I bought them in dark blue, but will be going back for the light wash."
I didn't buy mine on Amazon, but I LOVE my Levi's Ribcage jeans. Again, they get the waist to hip ratio just right for me, and quite honestly they make your bum look amazing!
I've heard such good things about these jeans, so they're next on my list. Don't you think they'd look effortlessly chic with ballet flats and a simple white T-shirt? I like this slightly darker wash, which is currently 15% off for Prime Day.
But back to the Belle Poque jeans. I've yet to wash mine, but one Amazon customer says they last well too: "Brilliant quality, wash and dry really well. Bought more", while another wrote "These fit perfectly! The higher waist with buttons makes these jeans look a bit dressier--more elegant and sophisticated so that I can get away with wearing them to work!"
I'd never have guessed they were from Amazon, and I can finally see what all the fuss is about!
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