When it comes to hair, we all know that bleaching is just about one of the worst things you can do. Making sure you have the best hair dryer for damage limitation and always use heat protector before styling can really help, but if your hair is feeling dry and damaged, it may need an extra moisture boost.
The longterm effects of bleach on our tresses are far-reaching. Which is why with every dye job – be it at home or (preferably) in the salon – we have to make sure we're giving our hair the right aftercare to prevent breakage and damage.
Enter Olaplex: the celebrity-loved haircare brand that does the best strengthening and bonding treatments going. Olaplex has been on the haircare scene for a while now, but that brand has just launched it's best-ever treatment kit - Olaplex No.0.
How does Olaplex work?
The brand's game-changing haircare technology works to revive dry, damaged hair by reconnecting broken bonds deep within the hair shaft which break as a result of dyeing and over styling - damage that can occur even with the best hair straighteners.
So potent were they that Olaplex products were initially launched as in-salon treatments only. But when the brand released its first at-home bond-building treatment, No.3 Hair Perfector, it instantly became a haircare saviour.
Now Olaplex have launched their most potent product yet: No.0 Intensive Bond Building Hair Treatment.
And given that we're in the full swing of balayage and bleaching season, the timing of its release couldn't be better.
How do I use Olaplex's No.0 treatment?
First apply the No.0 to dry, brushed hair, allowing the treatment to sit in hair for at least 10 minutes. There's no need to rinse the product from your hair: just follow it immediately with No. 3 Hair Perfector. Use a comb to work the product through your hair if needed.
Use the two-step treatment at least once in three washes, and you'll start to see the difference in no time.
While each product can be used on its own, the brand estimates that using them in conjunction will lead to 68 per cent more repair against chemical, thermal, mechanical or environmental damage. Plus, they're being sold as a pair as part of a limited edition kit – so it's easy to just whack them both on at once.
We'd recommend putting in an order soon, though – something tells us this one's going to sellout fast.
The Duchess of Cambridge's subtle tribute to the Queen at Prince Philip's funeral
The royal family bid an emotional farewell to the Duke of Edinburgh today
By Lauren Hughes •
Mike Tindall shares a candid photograph of Prince Philip and great-granddaughter Mia Tindall - and it's such a beautiful moment
The photograph was taken by the Duchess of Cambridge
By Lauren Hughes •
Time for a purchase: Lady Gaga's makeup artist made a cosmetic storage collection that's practical and adorable
We have our eyes on the brush holders
By Danielle Valente •
Viola Davis' beauty routine is the perfect form of self-care
Viola Davis shared her beauty secrets and how she used it as a form of self-care
By Rylee Johnston •
Here’s how to wash your face properly for healthier skin, according to dermatologists
Learn how to wash your face the correct way to encourage cleaner, healthier, glowing skin, no matter your skin type
By Miriam Herst-Stein •
Magnetic eyelashes: why both beginners and experts love this fun, "user-friendly" innovation, plus our best picks
Lash glue? So over. See why magnetic eyelashes, the latest trend in false eyelashes, are winning over both beginners and lash experts alike
By Courtney Leiva •
8 easy hairstyles you can do to look instantly pulled together
Low-effort yet high-impact? Yes, please: All these easy hairstyles get you perfectly coiffed up in less than 5 minutes
By Brittany Leitner •
Double cleansing 101: We dish the details on this “transformative” skincare step
Just how much of a difference does double cleansing make? We take a deep dive into this fundamental Korean skincare step, plus give a quick guide on a proper double cleanse regimen
By Eunice Lucero-Lee •
The Curly Girl Method: Everything you need to know about this groundbreaking curl care technique
The Curly Girl Method is the viral haircare approach at the center of the curl community. Here's how to master it
By Keeks Reid •
Anne Hathaway once borrowed this texturizing hair spray from a set (it’s THAT good)
Want hair like Anne Hathaway? Using her favorite haircare products is a pretty good place to start
By Lucy Abbersteen •