Nursem is here to prove that a product doesn't have to look swanky to earn its place on the bathroom shelf.
Doctors and nurses at the NHS have one of (if not the most) demanding jobs in the world. That's why businessman Jonny Philp, who is the husband of a paedriatric nurse, launched Nursem.
Making that moisturiser go further, Philp first tested the Nursem hand cream on a panel of nurses, making it a product by nurses for nurses. Priced just £10, Nursem is stocked in Boots and Space NK and for every product the public buys, the retailer gives a month's worth of free Nursem to a nurse or midwife. How good is that?
Nursem Caring Hand Cream, £10, Space NK
Nursem Caring Hand Cream, £10, Space NK
The brand now also sells a Caring Hand Wash (also priced at £10) and a Caring Skin Fix, £15, a multitasking balm to relieve dry, irritated skin.
Even Amanda Holden is a fan, dedicating an entire Instagram post to the brand back in September:
"The @nhsmillion has done more than its fair share to help me and my family. This fantastic innovation www.nursem.co.uk is a beautiful new product. For every product that YOU buy they will give a months worth free to a nurse or midwife."
Let's face it, between the copious hand washing, lashings of hand sanitiser and a drop in temperature, hand cream has has shot up the rankings to a skincare essential.
Perhaps it's because Nursem is contributing to a good cause that it's become one of the most popular products in the UK right now. Or perhaps it's because the nourishing formula of the hand cream (think manuka honey, plant oils and glycerin) is like a blanket for dry hands and cracked cuticles.
Either way, you can now soothe your skin and give back to our nation's heroes at the same time.