Simple skincare has gone eco-friendly.
The mainstream skincare brand has made a major change to reduce plastic use.
Making an effort to be sustainable is becoming more and more important.
And we all try to do our bit where we can.
We use steel or paper straws (opens in new tab), we’ve swapped single use food and drink containers (opens in new tab) for KeepCups (opens in new tab) and Tupperware, and we’re all about our recycling bins.
But one area where it still feels like a bit of a challenge to live sustainably is when it comes to our bathroom cabinets.
Still, beauty bars are becoming increasingly popular (opens in new tab) among those trying to move away from products bottled in plastic and many are avoiding makeup wipes (opens in new tab) for their inability to be recycled.
But even with schemes like John Lewis’s beauty recycling initiative (opens in new tab), there is still more that can be done when it comes to the sustainability of our everyday lotions and potions.
Well now a popular high-street skincare brand has taken a huge step towards supporting the environment with their products.
Simple skincare has launched their new recycled plastic, which will be used in all of their packaging going forward.
The move comes following the launch of the budget brand’s biodegradable makeup wipes, which are among one of the most popular beauty wipes on the market, that launched last year.
The fuss-free brand is the top-selling skincare brand in the UK, selling 17 skincare products a minute and around nine million bottles each year.
So by making the move to recycled packaging the stripped back brand will effectively stop nine million useless bottles of plastic ending up in landfill each year.
The new 100 per cent PCR (post consumer recycled) packaging will be used on a total of 13 of the brand's skincare essentials, including their facial toner, their effective eye makeup removers and their much-loved micellar water, which sells 17 bottles each minute.
“As the UK’s favourite skincare brand, it makes total sense for us to be making this move to 100% PCR bottles," saidChris Barron, Vice president of Beauty & Personal Care at Unilever UKI. "We’re always looking for new and innovative ways to reduce our impact on the environment.”
While there is still a way to go when it comes to bathroom and beauty sustainability, the major move from such an important brand is a massive breakthrough for the planet.
Well done Simple!
Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.
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