Jennifer Aniston famously adds collagen powder to her coffee in the mornings – and you can now shop her go-to brand Vital Proteins in the UK at Boots and Cult Beauty.
It's clear that this ingredient is having a major moment, whether taken orally or in the best moisturisers for dry skin. Ahead of the launch of Boots' new collagen skincare line, the retailer reported that online searches for collagen skincare were up by 1570%. Meanwhile products from Olay's new collagen skincare line are selling once every minute, and retailers can barely keep them in stock.
Back in November last year, Jennifer Aniston announced her new role as Chief Creative Officer of Vital Proteins. "I’m so excited to (finally) announce that I’m joining @vitalproteins as the Chief Creative Officer," she wrote on Instagram. "Years ago I started using Vital Proteins regularly... so when the opportunity presented itself to be a part of the brand in a bigger way, I jumped on it.
"I’ve always been an advocate for finding wellness from the inside out - and I’m so happy to share the importance of collagen."
More from woman&home:
- Best eye cream: our favorite formulas for every skin type
- The best retinol creams, serums and gels to anti-age your skin
- The best moisturizers for dry skin, approved by our beauty editor
A photo posted by on
"I have had a passion for health and wellness for years. I know that this topic can be overwhelming so through this campaign, I want to show simple ways to incorporate collagen into your daily life," Aniston has previously said of the partnership. "For me, it's adding it to my morning coffee and replenishing after a workout, but there is truly an option for everyone."
Shop Jennifer Aniston's Collagen Powder
Will you be taking a leaf out of Jen An's book and adding collagen to your morning coffee, too?
If it gets us that signature glow...
Why won’t Margaret Thatcher be in The Crown season 5 and who will take over her role?
Margaret Thatcher in The Crown was a memorable performance—but will she be back in season 5?
By Emma Shacklock •
Woman shares her lesser-known breast cancer symptoms on social media in touching post
Fans think that the post may have already saved lives
By Rachel Howatson •
Hair removal for sensitive skin—an expert guide to achieving a smooth, rather than sore finish
Tried-and-tested techniques to make hair removal for sensitive skin a far gentler experience
By Woman and Home •
Shoppers say this magnesium lotion for sleep minimizes the effects of insomnia—and it's extremely affordable
BetterYou's magnesium lotion for sleep promises to support a restful night’s sleep by naturally relaxing tired muscles
By TI Media •
I tried the new L'Oreal pure retinol serum for a month and these are my honest thoughts
The L'Oreal pure retinol serum has been 22 years in the making, so it packs a serious anti-aging punch. But is the Revitalift worth the hype? You bet
By Fiona Embleton •
How to shave your legs—5 tips for the best results
Ready for silky-smooth skin? Start with this refresher on how to shave your legs
By Woman and Home •
This hydrating shampoo and conditioner already has a 28,000 person waitlist
Over 28k shoppers are waiting eagerly for the launch of Coco & Eve's new shampoo and conditioner
By Rylee Johnston •
Meghan Markle's favorite beauty brand just announced a rare summer sale
Skincare brand Tatcha is having a rare beauty sale featuring some of Meghan Markle's go-to products
By Rylee Johnston •
Meghan Markle's favorite drugstore mascara is under £8 for a limited time only
Meghan Markle's favorite mascara is way more affordable than you'd expect
By Caitlin Elliott •
Does sunscreen expire? We answer all your SPF questions and reveal our fave products
Wondering does sunscreen expire, if sunburn turns into a tan or what SPF actually stands for? We've got you
By Jess Beech •