Cult celebrity favourite moisturiser sells out hours after launching in UK – and it’s now back

It came to the UK after a demand from 6,500 customers!

Embryolisse sellout face lotion returns
(Image credit: Getty)

Now that the weather has turned chilly we’re always up for a good moisturiser.

And one that comes with a cult celebrity following as well as an outrageous customer demand sounds like it’s right up our street.

So that’s why we were overjoyed when we heard that French brand Embryolisse recently launched a new moisturiser that was so popular it sold out just seven hours after it hit stores.

Their Lait-Crème Concentré London launched in stores and online last week but was quickly snapped up, with the sales having exceeded expectations by a massive 300 per cent.

Embryolisse sellout face lotion returns

SHOP NOW: Embryolisse Lait-Crème Concentré London, £17.99, Boots

And we can see why.

The multitasking concentrate, which can be used as a moisturiser, makeup remover, primer, intensive masque and after-shaving product, has a creamy milk texture that plumps and hydrates dry skin, while its light texture absorbs quickly so that it doesn’t leave a greasy residue on oily skin.

The original cult lotion became so iconic that it now sells one bottle every 23 seconds while boasting A-list clients including Emma Willis, Karlie Kloss, Michelle Keegan, Arianna Grande, Jorja Smith, Lady Gaga, Gwyneth Paltrow, The Kardashians, Kristen Stewart, Scarlett Johansson, Elle McPherson and the Victoria Secret Angels.

After launching New York and Paris editions of the formula, the brand had calls for a London version from a massive 6,500 customers.

MORE: You can now get 20 per cent off John Lewis beauty advent calendar – saving a massive £135

“We have never seen such huge sales in the first week of launching a new product in the UK,” said a spokesperson for the brand. “British shoppers are going mad for the new London design over New York and Paris designs by a huge margin, proving that in a time of political chaos, they are showing their support of a patriotic focused product.”

The London concentrate outsold the New York edition by 100 per cent, while it sold a huge 270 per cent more than the Paris version.

Luckily fans didn’t have to be without the cult product for too long, as it is now back in stock in both Boots and online beauty retailer Beauty Bay.

Looks like another thing to add to the Christmas list!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

LinkedIn: aleesha-badkar

Email: aleesha.badkar@futurenet.com