Ashley Graham has just announced some very exciting news

Model and presenter Ashley Graham has just announced a brand new role

Ashley Graham pictured in the 2021 St Tropez campaign
(Image credit: Sølve Sundsbø)

Ashley Graham has an exciting new role! The model and entrepreneur has just been appointed the new global face of self tan brand St Tropez, which we're very excited about.

This week the brand announced that Graham is joining the team as Global Brand Ambassador and fronting their latest campaign "You Set The Tone", which encourages everybody to embrace their individuality. 

The model, who became a mother last year, is known for always having healthy, glowing skin and champions body positivity, so we think this is the perfect partnership.

“I’m so excited to be working with St.Tropez as the new face of their iconic brand," she says of the partnership. "St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round.

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"But for me, it’s not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside," she added. "I feel like I can take on the world with a tan! I couldn’t be more proud to partner with St.Tropez to kick off a brighter tone for 2021.”

Ashley Graham poses for a St Tropez campaign in 2021

(Image credit: St Tropez)
St Tropez Purity Bronzing Face Mist

St Tropez Purity Bronzing Face Mist, $30/£22, Lookfantastic

Perfect for Zoom calls, this self-tanning face mist creates an even, gradual glow.

According to a clip posted to the brand's Instagram, we can expect to hear product recommendations, tips, tricks and beauty hacks from Ashley as part of the role. 

"As a new mom, a model and a TV presenter, I just love that St Tropez has everything I need for my beauty routine," she explained. "I can always trust in [them] to make my skin glow – and who doesn't want that?"

We're already looking forward to seeing more of Ashley's work with the brand.

Lucy Abbersteen
Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week.


During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists. When she's not got beauty on the brain you'll probably find her in the company of dogs, reading, or being shamed by Netflix's "are you still watching?" message. You can follow her on Instagram at @lucyabbers.