Aldi are launching an Olaplex dupe with prices starting at just £2.99!

*Runs to the nearest Aldi*

A collage of the Olaplex dupe at aldi
(Image credit: Future/Aldi)

Fans of premium haircare brand Olaplex will be delighted to hear that Aldi is launching their own Olaplex-inspired haircare range, at a fraction of the price.

Aldi is well known for bringing their A-game when it comes to beauty products - from the LED light mask to the Ebony Rose range and Vegan collection. 

And while the average Olaplex shampoo comes in at a pricey £28, or £56 for the shampoo and conditioner bundle, the price of Aldi's Lacura 'bonded' range will start at just £2.99, a saviour for anyone with frizzy hair. The bonding beauty range will consist of a shampoo, conditioner and pre-wash treatment - designed to be used as a hydrating leave-in treatment before you wash your hair, as well as a dry shampoo.

Since launching in 2014, the Olaplex brand, known for some of the best hair masks has expanded its range from two in-salon products and at-home treatment to an impressive nine-strong range that helps achieve salon-quality locks at home.

A firm favourite in the haircare world, Olaplex products are dubbed a hair saviour, working to repair broken bonds caused by colouring and give a much-needed moisture boost to lacklustre locks. 

So it's no wonder that Aldi was keen to create a dupe, as they already have popular Jo Malone dupes and luxury skincare dupes

three woman with smooth hair

(Image credit: Getty Images)

Aldi's range is available to pre-order on their website (opens in new tab) from this Sunday (July 24) and in-store from July 28 while stocks last, with the products promising to hydrate and repair damaged hair.

While they don't contain Olaplex’s hero ingredient, bis-aminopropyl diglycol dimaleate, which helps hair bonding, Aldi does claim that the products in their range are a 'cruelty-free formula made with premium ingredients.' These include vitamin E, hyaluronic acid, and hydrogenated castor oil which are all beneficial for healthier hair.

Aldi's Jo Malone dupe candles are a huge hit with shoppers. The impressive candles are 2.5kg and have a burn time of 270 hours, which means you can enjoy the scent all season long. What's more, the dupe of Jo Malone's Pomegranate Noir is a shocking £305 cheaper than the designer product, which is typically priced at £330. 

The collection comes in four amazing scents—Lime, Basil & Mandarin, Pomegranate, Sweet Almond, and Macaroon. And last year they also released their seasonal winter scent, Velvety Rose.

So with that in mind, we have high hopes for Aldi's new haircare range!

Robyn Morris

Robyn is a celebrity and entertainment journalist and editor with over eight years experience in the industry. As well as contributing regular to woman&home, she also often writes for Woman, Woman's Own, Woman's Weekly and The Sun.