IT Cosmetics has launched a retinol cream and the results speak for themselves

Retinol is one of the few proven ingredients that can reverse wrinkles

IT Cosmetics Hello Results Retinol
(Image credit: IT Cosmetics)

Hero skin and make-up brand IT Cosmetics has just launched its first retinol cream and it's safe to say we're very excited about it.

The new product, which has already dropped in the US, was developed alongside a board of plastic surgeons and dermatologists and promises to turn back the clock on your skin.

Described as a serum-in-cream, the formula contains two types of retinol to renew your skin and reduce the appearance of fine lines, wrinkles and improve skin's firmness, as well as niacinamide to support skin barrier function. According to the brand, within an hour it will have reached at least 15 layers deep into your skin.

IT Cosmetics Hello Results Retinol

(Image credit: IT Cosmetics)

And it seems that beauty enthusiasts are loving the results already – in a 12-week study, users found that their skin felt 35% firmer, with 22% fewer wrinkles and 25% fewer dark spots after consistent use, and the product already has more than 140 five-star reviews online.

"I'm usually skeptical about retinol creams, but I have to say, I see results!" writes one enthusiastic five-star reviewer. "This product is so easy to use, it's lightweight, not greasy. I use it twice a day and can see my skin's firmness[...] I definitely recommend this product!"

IT Cosmetics Hello Results Retinol, $69, Ulta

IT Cosmetics Hello Results Retinol, $69, Ulta

"I was extremely impressed because this particular wrinkle cream has the power of a serum but in a creamy and non greasy formula," adds another. "I love serums because they work, but I hate the greasiness. This is not greasy it all! It is some of the best wrinkle cream Ive had in a really long time!"

As with any new product, if you're new to using retinol be sure to introduce it into your skincare routine gradually to see how your skin reacts, as there is potential for irritation.

IT Cosmetics Hello Results Retinol is available now in the US and from 15th January in the UK. Race you to the checkouts!

Lucy Abbersteen
Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week.


During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists. When she's not got beauty on the brain you'll probably find her in the company of dogs, reading, or being shamed by Netflix's "are you still watching?" message. You can follow her on Instagram at @lucyabbers.