A lifelong creative writer and beautyphile, Eunice Lucero-Lee graduated from De La Salle University in 2002 and was hired a year later to front all beauty coverage for Pink Magazine, a teen lifestyle publication, after submitting a page-long thesis on why Stila was the best brand to come out of the Aughts. She was hired an hour later.
Her writing—which has since then expanded to cover pop culture and astrology, both equal passions—led her to spearheading columns in Chalk Magazine, K-Mag, Metro Working Mom, and SugarSugar Magazine. Upon receiving her stripes at New York University’s Summer Publishing Institute in 2008 she was immediately headhunted to work as the Beauty Editor, thereafter Managing Editor of Stylebible.ph, the digital home of Preview, the Philippines’ best-selling fashion magazine, where she also did double-duty as Associate Editor of the print edition.
It was during this stint that the hallyu wave started taking hold and when she was tapped to co-found Sparkling, Asia’s first-ever English K-Pop print magazine. Originally planned as a one-off, the project became a runaway hit and saw her taking Korean classes on the weekends for three years, as she found herself frustrated by the lack of breadth translators provided for celebrity profile coverage. She was Editor-in-Chief until her move to New York in 2013. The now-iconic magazine has remained in publication since 2009 due to massive fan support.
A beauty, astrology, and pop culture obsessive and insider for over 18 years, Eunice is an internationally published editor (and now certified astrologer) whose work has been featured in publications such as Cosmopolitan, Esquire, and The Numinous, among many others. The former Editor-in-Chief of All Things Hair and a (very) proud cat mom, she spends her time in Manhattan figuring out the correct Pilates-to-sushi ratio, obsessing over celebrity natal charts, luxury skincare, and Scandi-noir crime procedurals, as well as finding the perfect K-Pop vid to save the day. She can still order drinks perfectly in Korean.
Latest articles by Eunice Lucero-Lee
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Retinoid vs retinol: The differences, benefits, and how to use each
The experts weigh in on retinoid vs retinol—which one is right for your skin?
By Eunice Lucero-Lee • Published
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'70s makeup looks that still feel completely relevant today
From sun-baked skin to glossy lips, we break down the best '70s makeup looks that have stood the test of time
By Miriam Herst-Stein • Published
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Best lengthening mascara: get longer, fluffier lashes with these top picks
See our top-rated picks of the best lengthening mascara to achieve longer, flirtier eyelashes
By Aleesha Badkar • Published
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Best mascara: our favorite formulas for the fluffiest, sexiest lashes yet
Our pick of the best mascara formulas—from curling to waterproof for your longest, fullest, most defined lashes ever
By Aleesha Badkar • Published
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Is it time to banish sulfates from your beauty regimen? The pros and cons of this controversial ingredient
Sulfates are one of the most common ingredients in cosmetics. Learn how they work—and whether or not you should go sulfate-free
By Eunice Lucero-Lee • Published
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Here's how to get rid of acne for clear, radiant skin
Learn how to get rid of acne at any age for clear, glowing, healthy skin
By Victoria Smith • Published
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What is sodium lauryl sulfate and should you ban it from your beauty routine?
Sodium lauryl sulfate is found in lots of products—from your beauty kit to the kitchen cupboard—but what does it do, and why do people avoid it?
By Eunice Lucero-Lee • Published
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What you need to know about baobab oil and the benefits of using it for your hair and skin
Extracted from the "tree of life", baobab oil has a multitude of benefits. Learn how and why to incorporate it into your beauty routine
By Eunice Lucero-Lee • Published
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Best shampoo for colored hair—picks to keep your hue salon-fresh
The best shampoo for colored hair as chosen by experts and salons to protect your locks from damage and brassiness
By Eunice Lucero-Lee • Published