Prince William launches exciting project alongside Sir David Attenborough

Prince William

Prince William has launched an exciting new project alongside Sir David Attenborough.

Prince William has launched an exciting new prize in collaboration with Sir David Attenborough.

The Duke of Cambridge and Sir David have joined forces to introduce the Earthshot Prize, which they reportedly hope will become the “Nobel Prize for environmentalism”.

As the biggest environmental prize ever, the award hopes to give out £50million over a decade, with Prince William calling for "amazing people" to come up with "brilliant innovative projects" in order to win the money.

Appearing on BBC Radio 4's Today Programme with Sir David, Prince William said, "I feel right now it's my responsibility".

A photo posted by on

"We hope that this Earthshot Prize reaches everyone around the world," continued the Duke of Cambridge.

"From communities, schools, right up to banks, governments, corporations - anyone and everyone is a part of this and anyone could find the solutions that we need."

"There's a lot of people wanting to do many good things in the environment and what they need is a bit of a catalyst,” he added, “a bit of hope, a bit of positivity that we can actually fix what's being presented".

"Suddenly we actually see the writing is on the wall," said Sir David. "People can see it's happening and it is a matter of great urgency now."

A photo posted by on

Introducing the prize on the Kensington Royal Instagram page, the account wrote alongside an introductory video, ‘We have just 10 years to repair the planet. By 2030, let’s choose to: 🐢 Protect and restore nature 💨 Clean our air 🌊 Revive our oceans ♻️ Build a waste-free world 🌍 Fix our climate.

‘Introducing the @EarthshotPrize 🏆 the most prestigious global environment prize in history, the result of two years of work by Prince William and The Royal Foundation of The Duke and Duchess of Cambridge.’

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

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