James Middleton has decided on a major new chapter - and it's for a sweet reason
James Middleton has decided on a major change for his business, and it’s for the cutest of reasons
James Middleton, the younger brother of the Princess of Wales, has made a major change to his successful business. Formerly known as Ella & Co, James confirmed that he had rebranded his business to honour the bond he had with his beloved dog, and hopes to keep her legacy at the forefront of the business moving forward. James’ dog died earlier this year, and he credits the dog for helping him during his lowest moments as he lived with depression.
- Kate Middleton’s younger brother has rebranded his successful business to pay tribute to the dog he credits for saving his life
- Ella, the dog, actually has close connections to all the family – as the Prince and Princess of Wales’ previous dog, Lupo, came from Ella’s litter
- In other royal news, Princess Anne’s grandchildren show off inherited sporty genes as three generations come together for special event
Earlier this week, Kate Middleton’s younger brother opened up on a major update for his successful business.
James first launched his natural pet food company in 2020, and named it after his beloved cocker spaniel, Ella.
Ella has been credited by the Middleton brother for helping him during his lowest times throughout his battle with depression.
The dog food business has proved successful, but now it’s time for a new chapter.
James confirmed he had changed the name from from Ella & Co to James & Ella.
Writing on his Instagram, he said “James & Ella: a new chapter. Well, since Ella passed away at the beginning of the year, I’ve spent a long time reflecting on how much she transformed my life.”
Sign up for the woman&home newsletter
Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered.
“It was a start of a new chapter without her, but I wanted to recognise the incredible bond we had, and to signify the symbiotic relationship between humans and dogs. Through James & Ella, I’ll be carrying on the legacy of the most incredible dog I ever had the pleasure of caring for, as she cared for me, with lots of exciting news to share later this year…”
“I am surrounded by her legacy”, he added, for a final sentimental note.
A post shared by James & Ella (@ella.co)
A photo posted by on
It was only at the start of the year that Kate’s brother shared the sad news that his beloved companion had died.
It was a particularly tough death – even moreso than usual for the sadness of losing a pet.
This is because James had credited the dog for saving his life. Appearing on BBC’s Sunday Morning Live in 2020 to talk about depression, he explained, “I got this diagnosis, and Ella came to all of my therapy sessions, which I was reluctant to go from the start. With her by my side, I really became confident in understanding that I had a mental illness.”
“I would go so far as to say that I owe Ella my life, and she doesn't know that.”
A post shared by James Middleton (@jmidy)
A photo posted by on
Ella’s legacy for the Middleton family extends beyond James, too. The cocker spaniel was the mother of Lupo, the black cocker spaniel that Kate and Prince William had for nine years until the dog's death in November 2020.
The Prince and Princess of Wales also got their next dog from James. Another black cocker spaniel — named Orla, meaning “golden princess” in Celtic made her debut in birthday portraits of Princess Charlotte shared to the couple’s social media page.
Jack Slater is not the Last Action Hero, but that's what comes up first when you Google him. Preferring a much more sedentary life, Jack gets his thrills by covering news, entertainment, celebrity, film and culture for woman&home, and other digital publications.
Having written for various print and online publications—ranging from national syndicates to niche magazines—Jack has written about nearly everything there is to write about, covering LGBTQ+ news, celebrity features, TV and film scoops, reviewing the latest theatre shows lighting up London’s West End and the most pressing of SEO based stories.
-
We're still thinking about Helen Skelton's Western-style denim dress with candy pink court shoes
Helen's cowgirl-esque denim dress is a capsule wardrobe must have
By Caitlin Elliott Published
-
'Can I paint over wallpaper?' an expert reveals what you need to know before wasting money on materials
A decorator with 50 years of experience says you can - but explains why you sometimes shouldn't
By Tamara Kelly Published
-
Carole Middleton's 'wistful' prediction for daughter-in-law Alizée that quickly came true
Carole Middleton expressed her heartfelt hope for James and Alizée back in 2018 and within three years her wish had been granted
By Emma Shacklock Published
-
See inside James Middleton's cosy snug with rustic brick fireplace and wooden beams that's perfect for cheese nights with Alizée
James Middleton's snug is the perfect place for him to enjoy a relaxing evening in and he showed fans a brief glimpse on Instagram
By Emma Shacklock Published
-
James Middleton's cosy dining room with huge rustic wood table and sweet floral detail seen in rare glimpse of Berkshire home
James Middleton shared a rare look inside his home's cosy dining room in a sweet Instagram post
By Caitlin Elliott Published
-
Kate Middleton will have 'raced over for a cuddle' with new Middleton baby thanks to special family bond
The Princess of Wales became an aunt for the sixth time last month and it's been suggested she 'couldn't wait' for cuddles with baby Inigo
By Emma Shacklock Published
-
James Middleton and Alizée Thevenet's newborn baby boy brings a special first for Carole and Michael Middleton
James and Alizée's baby will inherit something from Carole and Michael that Princess Catherine and Pippa's children don't have
By Lauren Hughes Published
-
James Middleton and Alizee reveal the unique name of their baby boy, plus share first pictures
James Middleton has shared the name of his baby - and it's nothing like Kate's children's names
By Jack Slater Published
-
James Middleton and wife Alizée welcome first baby as Middleton family grows
The Princess of Wales' brother and sister-in-law have been photographed pushing a pram in London's Notting Hill
By Emma Shacklock Published
-
Middleton baby joy set to make this gathering even more special for Kate
The Princess of Wales could be set to experience an especially exciting Middleton family gathering very soon
By Emma Shacklock Published