The new Jo Malone launch you need to know about
Jo Malone have created something so new and delicious we can't wait to get our hands on it.
Jo Malone fans who love the candles, fragrances, Poppy Delevingne collaborations and beautiful bath oils can now experience something altogether more fabulous: a treat for your tresses - the Jo Malone scented hair oil.
Well, it's a hair and body oil to be specific, for total head-to-toe coverage. Swish your hair while wearing this and you'll exude gorgeousness all-over.
The release is a major new step for Jo Malone and marks their first foray into haircare. Could this mean even more scented hair care products coming our way? We hope so!
The oil is based on Jo Malone's signature scent, Lime Basil & Mandarin and has been created with a blend of sweet almond and macadamia seed oils. The citrusy scent is a firm favourite with fans and now you can add it to your morning haircare routine. Winning!
Jo Malone says the multi-purpose oil will moisturise, protect, soften and delicately fragrance your hair while leaving it feeling soft and shiny. What's not to love?
Simply spray onto dry or damp hair and allow it to settle. Comb the oil through your hair with your fingertips to smooth flyaways - or if your hair is in need of a little extra conditioning - apply directly to the ends.
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The launch comes hot on the heels of an exciting new collaboration between Jo Malone and Poppy Delevingne: Queen of Pop.The colourful nine-piece line is designed with ritual bathing in mind because it’s the 32-year-old model’s “favourite thing in the whole entire world”.
The new line is all wrapped in playful black and pink packaging complete with 1960s Pop Art polka dots and stripes. "The design of the collection was inspired by my love of stripes, polka dots and all things pink," says Poppy. "I wanted every product to be eye-catching and above all, fun. The colognes, candles and bubble bath will look amazing in any bathroom."
Jo Malone London Lime Basil & Mandarin Body & Hair Oil launches nationwide on 1 July and is priced at £42.
Queen of Pop is available exclusively at Selfridges, Brown Thomas Dublin, Jo Malone London Regent Street and at jomalone.co.uk.
Written by Nic Hopkirk
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