Fern Britton warns fans over scam after reports companies are using her face to dupe customers into buying their products

Have you seen any of the adverts?

Fern Britton
(Image credit: PA)

The TV presenter turned novelist speaks out after fans alert her to the scam

Fern Britton has warned fans to be aware of scams after her face has been wrongfully used to promote CBD Oil and Bitcoin.

The novelist is furious to learn companies have been illegally using her face to promote their products / services and has pledged to take action.

The former This Morning host first learnt her face was the front of a marketing campaign when one fan alerted her that she had been scammed. The fan wrote, "@Fern_Britton scammed by cbd oil company using fern as there representative. Be aware."

READ MORE:Think You’re Too Smart To Be Swindled? Look Out For These Online Scams

How has Fern Britton responded?

And it prompted Fern, who recently filmed a celebrity version of Tipping Point, to look into the matter straight away. She warned all her Twitter followers, "I AM NOT A REPRESENTATIVE OF ANY CBD OIL PRODUCTS ! If you see them would you send me the add? My representatives will be on them !!"

Another fan reported that they had been duped into buying the items too. They wrote, "Aww that’s a shame cos I’ve just bought some thinking if Fern endorses it it must be ok, it’s the same one that Sir David Attenborough does, so I’m guessing he hasn’t endorsed it either."

To which Fern responded, "I would imagine so ! X"

READ MORE:Our round-up of the best CBD oils on offer – to help with stress and anxiety

What else has Fern Britton's face been used for in fake ads?

But it doesn't stop there. It's then that another fan warned, "I have seen your name being used for bit coin aswell fern x"

This is something else Fern was not aware of. She expressed her shock by writing, "Oh blimey ..."

Meanwhile fans not affected by the scams have lent their support to Fern for sorting it out. One added, "How awful that this sort of scam keeps happening. Such a cheeky thing to do. Hope you and your representatives get them sorted! Xx."

See more

READ MORE:5 beauty products formulated with CBD recommended by our Beauty Editor – including a super serum that boosts complexions

Fern is just the latest celebrity who's face has been used to promote the scams. Previously stars including Piers Morgan, Richard Branson and This Morning hostsHolly Willoughby and Phillip Schofield have all been used by scammers for fake online ads.


Selina Maycock
Selina Maycock

Selina is a Senior Entertainment Writer with more than 14 years of experience in newspapers and magazines. She currently looks after all things Entertainment for GoodtoKnow, Woman&Home and My Imperfect Life.

Before joining Future Publishing, Selina graduated from the University of Sheffield in 2006 with a degree in Journalism. She is fully NCTJ and NCE qualified and has 100wpm shorthand. Having spent the start of her career working on local newspapers and online, Selina spent six years as Acting News Editor and Entertainment Reporter at the Scunthorpe Telegraph where she dug into hard news stories, conducted interviews, covered court reporting, features, and entertainment, whilst going to gigs in her spare time.

Whilst at the paper she was awarded an O2 Media Judges' Special Award for helping a terminally ill cancer sufferer realise his dying wish and marry his childhood sweetheart through a successful newspaper campaign. Things like this are close to her heart when it comes to using journalism to make a positive difference in people's lives.

Selina later branched further into all things celebrity to became a Showbiz Writer at Heat magazine, covering red carpet events, showbiz parties, and various launches before going freelance for two years. One of her biggest celebrity achievements - aside from generating celebrity exclusives - was interviewing Take That (including Robbie Williams) and bumping into Simon Cowell so much at events she told him 'I'm calling you my showbiz dad!'

In 2017 she joined TI Media as a senior reporter on Woman, Woman's Own, Woman&Home, Woman's Weekly celebrity desk before branching online in 2020 when Future gave her the opportunity to focus on digital-first.

When she's not interviewing celebrities you can find her exploring new countryside walking routes, catching up with friends over good food, or making memories.