Elizabeth Hurley's bikini video has fans and celebrities watching on loop

Although the black bikini is no longer on sale, you can still get your hands on it through Elizabeth Hurley's own website

Elizabeth Hurley
(Image credit: Dia Dipasupil / Staff)

Elizabeth Hurley is promoting her swimwear line the best way she knows how: by posing and generally looking amazing in one of her very own bikinis. 

Elizabeth, who recently revealed the one skincare product she relies on for her youthful glow, posted a video on Instagram in which she’s seen wearing a black bikini with gold chains.

"This is my favorite Ebony bikini," Elizabeth, voted one of the sexiest celebrities over-50, says in the clip. “It's 30% off this weekend only. Catch it whilst you can." The caption to the photo echoes the message, also directing her followers to her website www.elizabethhurley.com (opens in new tab)

The top and bottom of the Ebony bikini, as the swimwear product is dubbed, are sold separately. The top is made with Italian lycra and features removable pads and adjustable string ties on both the neck and the back.  The bottom, according to the website, offers "moderate coverage and a flattering fit." 

Fellow celebrities took to the post's comments section to compliment the 57-year-old actor.

Elizabeth's makeup artist, the renowned Sandy Linter, commented, "She looks as good in the front as she does in the back! My Grl!"

Actor Patsy Kensit simple commented, "🔥🔥🔥🔥."

Fans also expressed their delight at the post. "I can watch this over and over gain," one wrote.

"You're drop dead gorgeous," another commented.

The advertised bikini is part of the new Elizabeth Hurley Beach collection, which the star debuted in 2005.

"Elizabeth [...] has an obsession with beachwear, which she credits in part to growing up in rainy England where she never leaves the house without an umbrella," reads the company's official website. "Elizabeth is involved in every aspect of the business from design through to manufacture and marketing." Clearly, advertising is also her thing.

Elizabeth has repeatedly discussed her relationship with health and a positive lifestyle, constantly answering questions regarding her always-flawless look and in-shape body.

"I haven't eaten processed food for 100 years," the actor said to the Sunday Times (opens in new tab) back in 2021. "I don't eat sweets, I drink little alcohol, I don’t smoke but I deeply regret that I once did. I have learnt to eat lighter and not so late. I think one of the most transformative things that I've done is making 50 percent of what I eat vegetable matter. If you have a slice of toast for breakfast, have an apple too. Counteract everything with vegetables."

If her look on one of her latest Instagram posts is of any indication, Elizabeth's diet is clearly working wonderfully.

Anna Rahmanan is a New York-based writer and editor who covers culture, entertainment, food, fashion and travel news. Anna’s words have appeared on Time Out New York, the Huffington Post, Fortune, Forbes, Us Weekly, Bon Appetit and Brooklyn Magazine, among other outlets.