Dianne Buswell and Joe Sugg welcome baby boy, issuing correction after confusion over his unusual name

Joe took to social media to clarify how to pronounce son's name after fans were left unsure about the moniker

Dianne Buswell and Joe Sugg attend the 2025 BAFTA Television Awards With P&O Cruises at The Royal Festival Hall on May 11, 2025 in London
(Image credit: Alan Chapman/Dave Benett/Getty Images)

After making history as Strictly's first pregnant professional dancer, Dianne Buswell has given birth to a baby boy.

Dianne, 36, and Joe, 34, announced the birth of their first child together on March 18th, two days after their son arrived in the world.

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According to baby name website The Bump, the name Bowden has Scandinavian, French, and Anglo-Saxon roots. It has several meanings, including "shelter," and "one who brings news."

The moniker is also said to symbolise security, new beginnings, and ambition. Bowden's middle names are a nod to the couple's family members. Mark is the name of Dianne's father, while Richard is in honour of Joe's grandfather, who passed away in 2021.

When Dianne's baby bump made its Strictly debut in September last year, she was forced to defend her decision to remain on the series while pregnant. The dancer faced backlash from those who felt she should've stepped away from the show because of her pregnancy.

She said at the time, "I am definitely doing Strictly guys," continuing, "what I wanted to achieve here is to actually show that the woman's body is absolutely incredible."

Dianne added, "I'm very well looked after on Strictly and loved, very, very loved," while Joe was always supportive of his girlfriend competing in the series for as long as she could.

Dianne Buswell and Stefan Dennis performing on Strictly

(Image credit:  BBC/Guy Levy)

However, Dianne ultimately didn't last too long in the competition and made a shock exit after her partner, Stefan Dennis, was forced to pull out due to injury.

She's since documented the rest of her pregnancy on social media, sharing a big inside glimpse into the run-up to giving birth, alongside plenty of very humorous videos giving the down-to-earth side of her experience.

The couple were flooded with support after sharing news of Bowden's arrival. Fellow Strictly dancer Amy Dowden said, "Utter perfection. So happy for you both, welcome baby Bowden! I can’t wait for cwtches."

Vito Coppola added, "Oh Finally! I am so, so happy, crying with joy and happiness. Uncle Vito cannot wait to meet you."

Lucy Wigley
Entertainment Writer

Lucy is a multi-award nominated writer and blogger with seven years’ experience writing about entertainment, parenting and family life. Lucy worked as a freelance writer and journalist at the likes of PS and moms.com, before joining GoodtoKnow as an entertainment writer, and then as news editor. The pull to return to the world of television was strong, and she was delighted to take a position at woman&home to once again watch the best shows out there, and tell you why you should watch them too.

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