Discover Britain’s Most Fashionable Floral Displays at Chelsea in Bloom

To celebrate The Chelsea Flower Show, Chelsea's chic boutiques have embellished their shop fronts with gorgeous floral displays in the nith edition of Chelsea in Bloom

The streets of Chelsea are getting a floral makeover this week. To celebrate the Chelsea Flower Show, local shops are taking part in Chelsea in Bloom, an annual competition, now on its ninth edition, that sees shop fronts decorated with dramatic floral installations. This year’s theme is Creation in Colour: A Journey Through Fashion, Food And Lifestyle and the displays are suitably bold and vibrant. After taking in the magnificent flower creations, Visitors can also enjoy a glass of bubbly or an once cream from the pop-up champagne and ice cream bars that dot the streets. Floral themed activities also take place in the stores until May 24 – at Liz Earle‘s, for example, you’ll be a able to sample the new Cleanse & Polish Hot Cloth Cleanser Orange Flower & Chamomile Limited Edition from Wednesday 21 May or create your own floral headdress on Thursday 22 May. The Chelsea in Bloom installations compete for the accolade of Best Floral Display, which is assigned by a Royal Horticultural Society judging panel, but also for a People’s Choice Award, so don’t forget to cast your vote at www.chelseainbloom.co.uk.

Image: a detail of the Moyses Stevens display

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