The game-changing swimwear brand that lifts, shapes and tones your figure

Slipping into your swimwear after a winter wrapped up in woollies can be a daunting experience, but what if we told you there was a swimwear range that’s been specially designed to boost your pool-side confidence?

The brainchild of former chartered accountant and mother-of-two Laura Barry, the brand idea for Lilliana was born after Laura struggled to find swimwear that made her feel good. Realising there was a gap in the market for swimwear that lifts instead of shapes (which can be uncomfortable in the heat) she became committed to launching a brand that would help everyone make the most of what they have.

Easy to move in with none of the restrictions of your average shapewear, you might be wondering quite how it works. Both the bikinis and swimsuits feature cleverly shaped cups, light-removable padding and no under wiring – so far so normal. But it’s the specialist adhesive fabric that grips under the bust to lift when the top is tied that makes all the difference, completely transforming your shape.

In the swimsuits control panels take care of your tum, honing and streamlining your shape. Finally it’s the briefs that really shake up the swimwear game. Using a patent-pending strap system, they lifts your bum when tied to sculpt a smaller and perkier looking derrière.

The range currently features a classic plunging swimsuit, as well as four different styles of bikini which are designed to be mixed and matched for a unique look. Each piece is available in black, peach, purple and turquoise initially, with plans to launch new colourways and styles currently in development.

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Available to buy now just in time for your summer break at, prices start from £90 for tops, £115 for briefs and £215 for a swimsuit.

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC. 

She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!

Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress. 

The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.