Marks & Spencer announce new line of 'figure-flattering' 'Best Ever Fit' jeans

(Image credit: Marks & Spencer)

We can always rely on a good, solid pair of demin jeans when we find ourselves struggling to work out what to wear.

And one of our favourite high-street shops, Marks & Spencer, are one of our go-to options when we're on the hunt for a new pair.

New Marks & Spencer jeans:

And in fact, the retailer has actually just launched their new 'Best Ever Fit' line of denim jeans, a 'super-soft, figure-flattering' collection available in a range of styles. Comfortable and chic? Sounds good to us!

There are three designs; The Sienna, a straight fit, The Ivy, a darker wash skinny fit, and The Lily, a lighter denim leg-lengthening slim fit.

A photo posted by on

All the new styles are on sale for just £19.50, a super-affordable price that means you can pick up a pair of all three if you want!

M&S's new jeans will be available in store and online from 16th February, so get yourself down to your local store this weekend and treat yourself!

Best-selling Marks & Spencer jeans:

With such a good variety of jeans on offer, it's perhaps no surprise to hear that shoppers across the UK are huge fans of the retailer when it comes to denim.

In fact, M&S's denim jeans are so popular that they seem to be literally flying off the shelves, with the shop exclusively revealing to Woman & Home online that in 2018, they sold 10 pairs of jeans every minute! That's 600 every hour - a pretty impressive number.

And overall, it means Marks & Spencer sold a whopping 5 million pairs of jeans last year.

Their most popular types of jeans have proven to be their denim jeggings - the form-fitting trousers that look fabulous on just about any figure.

But best of all, the jeggings are also one of Marks & Spencer's most affordable fashion buys too, on sale for just £15!

The jeggings come in many different colours too if you fancy mixing up your demin collection - choose from a classic black, to a lighter blue, or, be daring with a bright and bold red.

You can pick up a pair online here.

However, if jeggings don't take your fancy, M&S have plenty of other denim options on offer for your wardrobe.

Marks & Spencer jeans:

One of our favourites are the mid rise, slim fit jeans, on sale in a light-wash denim which are perfect for more casual occasions. These are available for £25, meaning they also won't break the bank in you're planning on a frugal February.

There's also the classic high waist skinny jeans, which have been a very popular option on the high-street over the last few years.

Marks & Spencer's are on sale for only £19.50 - a bargain. Buy yourself some here.

Their Per Una range also stocks these very chic straight leg jeans, which are part of their Sculpt and Slim line, designed to have a "flattering effect on the tummy" as well as "accentuate your waist". This pair of M&S jeans are slightly more expensive at £35, but we still reckon that's a brilliant price for a pair that'll flatter our figure.

So which pair of jeans are your favourite? Will you be joining the 5 million M&S denim fans and picking up a pair?

Amy Hunt
Amy Hunt

Amy Hunt is Life Channel Editor at, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly,, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.