Marks & Spencer announce new line of 'figure-flattering' 'Best Ever Fit' jeans

(Image credit: Marks & Spencer)

We can always rely on a good, solid pair of demin jeans when we find ourselves struggling to work out what to wear.

And one of our favourite high-street shops, Marks & Spencer, are one of our go-to options when we're on the hunt for a new pair.

New Marks & Spencer jeans:

And in fact, the retailer has actually just launched their new 'Best Ever Fit' line of denim jeans, a 'super-soft, figure-flattering' collection available in a range of styles. Comfortable and chic? Sounds good to us!

There are three designs; The Sienna, a straight fit, The Ivy, a darker wash skinny fit, and The Lily, a lighter denim leg-lengthening slim fit.

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All the new styles are on sale for just £19.50, a super-affordable price that means you can pick up a pair of all three if you want!

M&S's new jeans will be available in store and online from 16th February, so get yourself down to your local store this weekend and treat yourself!

Best-selling Marks & Spencer jeans:

With such a good variety of jeans on offer, it's perhaps no surprise to hear that shoppers across the UK are huge fans of the retailer when it comes to denim.

In fact, M&S's denim jeans are so popular that they seem to be literally flying off the shelves, with the shop exclusively revealing to Woman & Home online that in 2018, they sold 10 pairs of jeans every minute! That's 600 every hour - a pretty impressive number.

And overall, it means Marks & Spencer sold a whopping 5 million pairs of jeans last year.

Their most popular types of jeans have proven to be their denim jeggings - the form-fitting trousers that look fabulous on just about any figure.

But best of all, the jeggings are also one of Marks & Spencer's most affordable fashion buys too, on sale for just £15!

The jeggings come in many different colours too if you fancy mixing up your demin collection - choose from a classic black, to a lighter blue, or, be daring with a bright and bold red.

You can pick up a pair online here.

However, if jeggings don't take your fancy, M&S have plenty of other denim options on offer for your wardrobe.

Marks & Spencer jeans:

One of our favourites are the mid rise, slim fit jeans, on sale in a light-wash denim which are perfect for more casual occasions. These are available for £25, meaning they also won't break the bank in you're planning on a frugal February.

There's also the classic high waist skinny jeans, which have been a very popular option on the high-street over the last few years.

Marks & Spencer's are on sale for only £19.50 - a bargain. Buy yourself some here.

Their Per Una range also stocks these very chic straight leg jeans, which are part of their Sculpt and Slim line, designed to have a "flattering effect on the tummy" as well as "accentuate your waist". This pair of M&S jeans are slightly more expensive at £35, but we still reckon that's a brilliant price for a pair that'll flatter our figure.

So which pair of jeans are your favourite? Will you be joining the 5 million M&S denim fans and picking up a pair?