Erica Davies's autumn edit for George at Asda is packed with chic wardrobe staples – all under £42
You don't have to spend big to look and feel good this season
As summer draws to a close, the flurry of autumn collection drops has us excited for a new season. If, like many, you're wondering how you can refresh your capsule wardrobe on a budget, without compromising on style, Erica Davies 'Style Stories' drop for George at Asda is answering your fashion prayers.
With the most expensive piece ringing in at just £42, the collection is packed with style essentials and statement items that work together effortlessly, but will also quietly slot into your current autumn outfit ideas, updating your look without overpowering it.
As a fashion influencer, Erica Davies has already inspired literally hundreds of thousands of women to experiment with their wardrobes, and her take on the autumn/ winter fashion trends for 2026 hones in on those ageless styles that will work now and for many years to come. These are the pieces we think will fly off the shelves.
The best trench coats never go out of fashion, but Erica Davies' iteration has one extra special feature that sends it straight to the top of our shopping list. Shower-resistant, the midi-length coat also has a hood, making it both stylish and practical for autumn climes.
Argyle knits were one of last autumn's biggest hitters, thanks to the heritage trend. This country chic look is expected to continue to grow in popularity and the gorgeous blue and camel colouring of this design make it a standout piece to pair with neutral palettes.
Funnel neck jackets are carrying over from spring as the light layer of choice for stylish women. At just £26, this heritage-checked design features an equally directional bomber-jacket silhouette, making this design a sound investment for the months ahead.
Merlot and berry tones are expected to be among the biggest fashion colour trends of autumn 2026, and this short-sleeved knit with a tie neckline looks far more expensive than its £18 price tag. The lighter weight makes it ideal for those in-between weather days.
Already selling out, if you're still not sure about the barn jacket trend, this design delivers the wax effect, country-ready style at a snippet of the price of the best Barbour designs. The merlot-based colour print adds a directional feel. But be quick, this one will be gone soon.
It's giving Traitors, and we love it. Team your scarf to your knitwear for a double dose of this gorgeous blue and camel argyle pattern. Delivering heritage styling, the longer length ensures this piece will be cosy well into the winter and will perk up neutral buys with ease.
Side stripe trousers continue to storm the high street thanks to their smart casual style and leg lengthening properties. Bitter chocolate hues are set to remain central to the autumn/winter colour trends and we love the contrast of the bright white stripe here.
Light up your autumn wardrobe with this fiery red. Still sticking to trends, thanks to the checked pattern, this striking design is ideal for teaming with jeans as we finally head back into cooler climes. We love the way Erica as styled it with a coordinating scarf too.
Despite a relaxed feeling throughout the collection, Erica proves that smart casual outfit ideas are all about balance, and the selection of tailored trousers is pretty impressive. Our favourite? This grey pinstriped pair, which can easily be dressed up or down.
Erica Davies is known for her excellent fashion sense, stylish but accessible outfit ideas, and strong use of colour, and this latest edit with George at Asda delivers on all of this and more. While the high street might seem to be getting ever more expensive, supermarket fashion brands continue to improve in the style ranks, while keeping prices affordable.
Former fashion editor Erica truly understands how to balance style and practicality, and this line of sweaters, tailored trousers, chic skirts to pair with boots and cool outerwear is the ideal way to refresh your look without breaking the bank.
Although today is launch day, key styles are already showing signs of being early sell-outs, so, particularly when it comes to standout outerwear, we wouldn't hang around. Taking to Instagram to show off the new line, Erica delivers so many styling tips and demonstrates how to style the extensive collection, making the items not just affordable but wearable, too.
