Little-Known Perfume Brands Creating Fragrances You Will Love

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  • Walking into the fragrance hall at a department store can seem like a daunting task.

    With sales assistants holding out testing strips spritzed with eau de toilette every way you turn, picking the right perfume is often tricky.

    It’s likely that you’ll find yourself opting for the latest release from a well-known designer.

    While of course the likes of Chanel, Hugo Boss and Chloé have many wonderful scents on offer, there are a number of much smaller retailers selling an array of equally delightful bottles too.

    To take the stress out of your next shopping trip, we’ve rounded up the best brands offering something a little different.

    Whether you’re a fan of blends made up of flowers and fruits or like to
    inhale the aroma of sensual flavours like musk, we’re confident
    we can help you find one you’ll love.

    1. Serge Lutens

    Serge Lutens is a fashion-conscious Frenchman who first started selling his own decadent fragrances in 2000.

    Jeux de Peau, £75, is ideal for anyone with a penchant for woody smells, while with notes of lavender Gris Clair, £75, will remind you of summers spent in Provence.

    2. Malin + Goetz

    You might be familiar with family run apothecary Malin + Goetz’s stellar skincare range, but did you know the New York brand also stocks perfume?

    Undeniably refreshing with citrus as a key ingredient, the Petitgrain Perfume Oil, £38, will easily fit into your handbag.

    3. Le Labo

    Le Labo pride themselves on passionately creating elegant fragrances that are vegan and cruelty-free.

    The labels can also be personalised with a special message, making them a thoughtful gift for a relative or close friend.

    Curious to know how iris and violet work alongside spices and leather? Try Santo 33, £105.

    4. Annick Goutal

    Parisians are known for their chic sense of style so it’s hardly a surprise that Annick Goutal’s bottles are just as gorgeous as the liquid inside them.

    We’d recommend Le Muguet Eau De Toilette, £74, for those of you who have a weakness for sweet infusions.

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