Celebrity High Street Beauty Buys

Forget pricey plastic surgery or expensive face creams, these celebs pick up their favourite skincare and makeup on the high street...

Women over the age of 40 are making serious waves in the beauty industry. Just take Dame Helen Mirren, Brand Ambassador for L’Oréal Paris. In her latest campaign for the brand, Helen challenges old age perceptions in a bid to change attitudes towards older women. The campaign for L’Oreal’s latest skincare product, Age Perfect Golden Age finishes with Helen stating “We’ve still got it, and we’re still worth it.” The product itself
promises to ‘flatter mature skin tones, to help bring back a rosy glow to cheeks and make skin feel re-cushioned.” Referring to women as “gold not old” the campaign highlights that older women possess valuable wisdom and experience.

Sporting Monroe-style Hollywood waves and glowing skin, the 70-year-old icon gives younger L’Oréal Paris stars Beyoncé and Cheryl Cole a run for their money! Watch the stunning campaign below.

It was Helen’s ‘subtle and alluring’ qualities which drew the brand to her. For theatre and cinema audiences around the world, Helen Mirren is “brilliant, irreverent, beautiful, sexy and quintessentially British,” says Elen Macaskill, General Manager for L’Oréal Paris.

To get Helen’s youthful glow, warm two drops of L’Oréal Paris Age Perfect Golden Age, £9.99 into your fingertips before applying it to your skin in the morning. This will keep your skin dewy and nourished, plus it’s got a lovely scent.

The Oscar award-winning actress joins Jane Fonda, Julienne Moore and Hugh Laurie on the list of high achieving actors to front a L’Oréal Paris campaign. Helen openly considers herself ‘ok looking’ and hopes her collaboration with L’Oreal will inspire other women to be comfortable in their own skin. “I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!” We couldn’t have said it better ourselves!

Proving that women simply look more beautiful as they age, we’ve rounded up some of our favourite celebrities and uncovered their beauty secrets to share with you. And the best part is that these celebrity beauty secrets can all be found on the High Street! Starting from just £2, you won’t believe what keeps these gorgeous ladies looking so young and youthful. Keep reading to steal their tips, and their beauty buys!

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