11 Buys Supporting Breast Cancer Awareness Month

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It's October, which means it's Breast Cancer Awareness month - a time when brands support breast cancer charities with a variety of wholly tempting buys. Donating a chunk of the cost to organisations, beauty, foodie, lifestyle and fashion brands are thinking pink with these new, virtuous launches.

We've rounded up some must-haves, from the hard-working beauty buys encased in pretty pouches or adorned in ribbons, to the rosy-hued home essentials that look stylish at any time of year. So, support some worthy causes and pick up a new lipstick along the way with limited editions from Estée Lauder, Origins, Elemis and more...

Jo Malone London Red Roses Cologne 100ml, £85 Owed to a blend of seven kinds of rose, crushed violet and a hint of lemon, we're addicted to this utterly crisp and elegant Red Roses Cologne year-round. What better incentive for investing in a brand new bottle than helping a worthy cause?

£20 will be donated to Breast Cancer Awareness Foundation from every sale of Red Roses Cologne 100ml.

Estée Lauder Pink Perfection Colour Collection, £38 makes a lovely gift, if you can resist keeping it for yourself. 20% goes to The Breast Cancer Research Foundation.

Every Next Print Emily Balcony Bra, £25, will include a boob-checking reminder label as part of the CoppaFeel Bra Hijack campaign. Matching briefs, £12.

An important reminder, that will also add the finishing touch to your winter coat. QVC Diamonique Pin, £20. 50% goes to Breast Cancer Care.

The Hero Collection by Elemis, £55, supports the company's annual donation of £10,000 to Breast Cancer Care.

Make every day a good hair day with these pink ghd straighteners, £155. £10 to Breast Cancer Care.

Avon Jewellery Box, £6.50, we filled it with the Trudy Earring Gift Set, £4.50. £2 from each sale is donatedto Breast Cancer Now

Treat skin to this limited edition Origins Drink Up Intensive Overnight Mask, £24.