This is the most searched-for moisturizer in the world and it's a cult classic

Is this one already in your bathroom cabinet?

open pot of moisturiser
(Image credit: Iryna Veklich via Getty Images)

There's no denying that the best moisturizer for dry skin (opens in new tab) (or oily skin) is an essential part of a good skincare routine (opens in new tab). But have you ever wondered which one is the most popular face cream in the world?

Research conducted by Pure Salt (opens in new tab) has revealed the top 10 most searched-for moisturizers around the globe, and it makes for very interesting reading. All price points are covered, with the top 10's price tags ranging from less than $15 to a few hundred dollars.

Taking the top spot, however, is none other than Clinique's iconic Moisture Surge 72-Hour Auto-Replenishing Hydrator, a light gel moisturizer that keeps skin's hydration levels topped up around the clock.

In the US, the cream has actually just had an upgrade, now promising to deliver a whopping 100 hours of moisture. 

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"Moisture Surge 100H Auto-Replenishing Hydrator has the same gel-cream texture you know and love, now upgraded," the brand confirmed in a recent Instagram comment. "It delivers 100 hours of continuous, auto-replenishing, long-lasting hydration. Moisture Surge 100-Hour locks in to keep skin dewy and refreshed." How many of the top 10 can you guess? 

The top 10 most searched-for moisturizers in the world

1. Clinique Moisture Surge 100-Hour Auto-Replenishing Hydrator, $56, Ulta (opens in new tab)

1. Clinique Moisture Surge 100-Hour Auto-Replenishing Hydrator, $56, Ulta (opens in new tab) (UK £37, Lookfantastic (opens in new tab))

The aforementioned Clinique best seller that promises to plump and hydrate skin.

2. Weleda Skin Food, $18.99, Ulta (opens in new tab)

2. Weleda Skin Food, $18.99, Ulta (opens in new tab) (UK £13.50, Lookfantastic (opens in new tab))

Loved by celebs like Victoria Beckham, this ultra rich moisturizer is perfect for dry skin and can be used anywhere on the body.

3. Neutrogena Hyrdo Boost Water Gel Moisturizer, $26.49, Ulta (opens in new tab)

3. Neutrogena Hyrdo Boost Water Gel Moisturizer, $26.49, Ulta (opens in new tab) (UK £12.99, Boots (opens in new tab))

Another celeb-loved cream, this drugstore favorite is like a tall glass of water for your skin.

4. Charlotte Tilbury Magic Cream, from $29, Sephora (opens in new tab)

4. Charlotte Tilbury Magic Cream, from $29, Sephora (opens in new tab) (UK from £25, Cult Beauty (opens in new tab))

Created by the lady herself to use on models at fashion week, this face cream is nothing short of iconic.

5. Kiehl's Ultra Facial Cream, $32, Sephora (opens in new tab)

5. Kiehl's Ultra Facial Cream, $32, Sephora (opens in new tab) (UK £26, Feelunique (opens in new tab))

A cult classic if ever we saw one, this lightweight cream absorbs easily and helps skin retain moisture. 

6. Cetaphil Moisturizing Lotion, $13.99, Ulta (opens in new tab)

6. Cetaphil Moisturizing Lotion, $13.99, Ulta (opens in new tab) (UK £8.99, ASOS (opens in new tab))

Another bargain buy, Cetaphil is loved by celebs and beauty bloggers all over the world.

7. Aquaphor Healing Ointment, $12.99, Ulta (opens in new tab)

7. Aquaphor Healing Ointment, $12.99, Ulta (opens in new tab) (UK £7.89, Amazon (opens in new tab))

A household name found in bathroom cabinets up and down the country, Aquaphor is the go-to in helping to heal sore, cracked skin.

8. La Mer Crème de la Mer Moisturizing Cream, $345, Nordstrom (opens in new tab)

8. La Mer Crème de la Mer Moisturizing Cream, $345, Nordstrom (opens in new tab) (UK £230, Lookfantastic (opens in new tab))

Easily one of the most expensive moisturizers in the world, Crème de la Mer's luxury reputation precedes it. 

9. CeraVe Moisturizing Cream, $15.99, Ulta (opens in new tab)

9. CeraVe Moisturizing Cream, $15.99, Ulta (opens in new tab) (UK £13, Lookfantastic (opens in new tab))

Backed by dermatologists around the world, CeraVe is packed with ceramides and hyaluronic acid to support skin's hydration and barrier function.

10. Embryolisse Lait-Crème Concentré Nourishing Moisturizer, $28, Lookfantastic (opens in new tab)

10. Embryolisse Lait-Crème Concentré Nourishing Moisturizer, $28, Lookfantastic (opens in new tab) (UK £13, Lookfantastic (opens in new tab))

And last but not least, French pharmacy brand Embryolisse is a gentle nourishing cream that is loved by pretty much everybody.

Consider your beauty wish list well and truly refreshed!

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week. During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists.