L'Oréal Revitalift Retinol Serum launch: here's what you need to know

(Image credit: L'Oréal Paris)

published 4 February 2021

The best retinol creams are one of the few proven methods to tackle wrinkles and fine lines. Now L'Oréal has launched a retinol version of its Revitalift Filler Serum, the number one hyaluronic acid serum in the US. We'll take two, please!

This new serum has been a massive 22 years in the making, and research conducted by the brand found that 77% of women saw a reduction in deep wrinkles .

"For me, retinol is one of the best anti-aging actives in my aesthetic practice and I use it in around 50% of my prescriptions," explains Dr Walon, who sits on L'Oréal's dermatology board.

"Results are first seen after 2-3 weeks of use and it continues to smooth wrinkles and improve texture month after month. I use retinol on all skin types, including sensitive skin, but since this active ingredient is very powerful I advise giving the skin time to adjust."

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The serum absorbs quickly without leaving any greasy residue on skin, and at just shy of £25 it's significantly cheaper than other high-end retinol serums.

A version of the serum has been available in the US for some months as part of the Derm Intensives line, but is formulated with a 0.3% concentration of retinol where the UK's is 0.2%.

If you're new to retinol, it's recommended that you introduce it to your skin gradually. "Retinol is a powerful ingredient so a degree of initial redness, dryness or tingling may be experienced," explains Elisabeth Bouhadana, L'Oréal Paris's Global Scientific Director.

"If this happens, space out the applications starting with one night out of three during week one, one night out of two for week two, and building up to nightly use by week three as tolerated."

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Lucy is a UK-based beauty journalist who has written for the likes of Marie Claire, Cosmopolitan, OK!, Women's Health and more, as well as contributing to woman&home. Her work covers everything from expert skin and haircare tips to the latest product launches and the show-stopping beauty looks spotted backstage at London Fashion Week. During her career she's interviewed some seriously famous faces, from Little Mix to Drag Race royalty The Vivienne, as well as chatting to the industry's leading hairdressers, dermatologists and make-up artists.