Jo Malone launches fragrance collection with high-street store Zara
We want every single one of these!
When it comes to perfume, Jo Malone tops all of our wish lists.
The leading perfumer won us all over with iconic scents like Pomegranate Noir, Lime Basil & Mandarin and Amber & Lavender from her original brand Jo Malone, now owned by Estée Lauder, and kept us hooked with newer hits like Red Truffle 21, Pink Vetiver and Pomelo from her more recent collection Jo Loves.
And now the industry great is taking to the high-street with her newest range of delicious scents.
Jo Malone has teamed up with fashion retailer Zara to come up with a bespoke range of scents for their stores.
The fashion brand’s latest perfume collection, Zara Emotions, has been designed by the fragrance genius, who built both the Jo Malone brand and its younger, trendier sister Jo Loves.
“I am delighted to join Zara on this amazing adventure of creativity and collaboration,” Jo told Stylist. “Our first collection is drawn on the global heritage of both brands, Zara and Jo Loves; using ingredients I have loved for many years.
“Every fragrance has been crafted with personality and a voice to tell its story in a unique fashion.”
The brand new collection has eight different scents for fans to choose from, with each one having been expertly blended with the same attention to detail that Jo gives fragrances from her own brands.
We love the citrusy Amalfi Sunray, which gives us visions of sunbathing on a beach in Italy somewhere with a glass of limoncello in hand.
SHOP NOW: Amalfi Sunray, £25.99, Zara
The Waterlily Tea Dress is also gorgeous – giving off a light floral scent partnered with a comforting cottony smell.
The Vetiver Pamplemousse is also a great smell, especially for those who lean towards more unisex options.
And one of our favourites has to be the Ebony Wood, that gives off a deep woody smell that will complete any evening do outfit.
SHOP NOW: Discovery Set, £15.99, Zara
Other options are the Tubereuse Noir, with notes of Ylang, Tuberose and Sandalwood, Fleur D’Oranger, which uses orange flower and neroli for a deep citrus scent, Fleur de Patchouli for floral fans and Bohemian Bluebells, made up of lavender, sandalwood and musk.
All eight scents are available online or in stores for £25.99 for 90ml, £15.99 for 40ml and £5.99 for 10ml.
Or if you’re not sure which one to pick you can get a discovery set that gives you a sample of each scent so you can have a try of them all.
Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.
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