Following the prime minister’s announcement that England would go into a month-long lockdown starting Thursday November 5 at 12.01am until December 2, hairdressers have had to sadly close their doors once again.
And with millions of haircare-starved Brits in need of some attention from a hairdresser, there’s a new colour trend that experts think will be all the rage.
Those of us who rely on dye to keep our hair colour in check are likely facing some serious root regrowth right now and seriously eager to be sitting in that salon chair with a head full of foils.
This means it’s the perfect time to start researching their future dye job.
Adam Reed, UK Editorial Ambassador for L’Oréal Professionnel, reckons that red hair will be taking over the post-lockdown beauty scene.
The hairdressing expert has explained that after months of drab lockdown tresses, loads of ladies will be ready for something a little more luxe.
“[Red hair] looks rich and expensive,” Adam told Red magazine, while colouring pro Josh Wood agreed, “This summer’s red shades are about about attitude.
“People want to be able to express themselves and red is an elegant colour to be able to do this.”
While an exciting colour change could be on the cards for many, it’s also thought shorter haircuts are going to be far more common in the wake of the coronavirus health crisis.
Tim Hartley, a former director at Vidal Sassoon, has highlighted that keeping hygiene at tiptop levels needs to be a serious priority in the world of hair and beauty.
He has suggested that we should consider much shorter options like bob hairstyles when our next cut finally comes around in order to slice blow-drying times in half and lessen the risk of spreading Covid-19.
The £29 product that will prevent colour fade in lockdown 2.0
If you're currently colouring your hair at home, keeping it looking fresh and healthy no doubt tops your list of priorities. Enter Josh Wood's new Colour Miracle Shot.
A photo posted by on
Designed to prevent colour fade and damage, it's like a multi-vitamin for your hair. Colour leaches out of porous, frayed strands so this treatment is rich in omega essential fatty acids to increase elasticity, while vitamin B3 stimulates blood flow to the scalp for hair growth.
Studies show this treatment leaves hair 2.7 times stronger and decreases colour fade by a huge 38%.
Simply mix the Miracle Shot into your hair dye (you have to buy it in conjunction with Josh Wood Colour's Permanent Colour range) for salon-level results.
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