We've found the high street alternative to the Chloé signature Eau de Parfum – and it's less than £25

You can buy this chic Chloé perfume for less than 20% of the designer fragrance's price

Image of a bottle of Chloe Eau de Parfum in a white rectangle, set against a pale. beige background with fine line and flower details
(Image credit: Chloe/Future)
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Love affordable perfume alternatives to designer scents? We've found exactly that with an affordable alternative to Chloé's signature Eau de Parfum – and at less than £23 per bottle, we'll take two bottles, please.

Since launching in 2008, Chloé's signature Eau de Parfum has been a consistent bestseller. The sophisticated bow-adorned bottle is not only recognisable as one of the best perfumes for women, but is arguably a cult beauty product in its own right.

However, while the clean, floral fragrance is undeniably gorgeous, at more than £140 for a 100ml bottle, snapping up this bestselling Chloé perfume is far from an affordable treat.

Fortunately, we've found a beautiful, purse-friendly alternative Zara that's equally pretty but a whole lot more affordable – around 70% less per 100ml. Here's what you need to know about it...

Just as Zara is known for affordable takes on the season's hottest catwalk fashion, the retailer also offers shoppers the chance to enjoy sophisticated, designer-style fragrances for less.

As fragrance experts, we know most major brands fragrant catalogues inside and out – and while revisiting the best Zara perfumes, we discovered that Zara's Rose Gourmand Eau de Parfum is a pretty good dupe for one of the most popular luxury scents from Chloé.

The brand's signature EDP is a modern classic that blends floral, spicy and grown-up notes for a beautifully balanced scent with Damascena Rose at its heart. Zara's Rose Gourmand fragrance is also rose perfume with similar floral notes of carnation, while both perfumes also have a hint of jasmine.

An 80ml bottle of Zara's Rose Gourmand costs a mere £22.99, which is less than a fifth of the price of a 75ml bottle of the real designer scent. What's more, at an Eau de Parfum concentration, you can expect Zara's take to be a fairly long lasting perfume – similar to its designer counterparts.

While the price of the Chloé Signature perfume has gradually increased over the course of the decade, Zara's Rose Gourmand has barely gone up in price in that time, meaning it's still very much a purse-friendly purchase.

If you're a fan of the high-low approach to beauty, why not try both? There's no harm in saving your designer scent for special occasions and spritzing your chic Zara dupe with abandon for everyday wear.

Aleesha Badkar
Digital Beauty Editor, woman&home

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.

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