Boots has become a fixture on our high streets over the last few decades - with their signature white aisles and blue sign recognisable to almost any shopper.
But customers can look forward to an overhaul of the store, as they’ve recently announced they will be refurbishing 24 of their beauty halls in a very exciting way.
In a move away from recent times, they’ll be getting rid of the traditional beauty counter format – meaning you won’t necessarily be shopping by brand anymore.
And although the halls will look different to the ones we recognise today, they appear to hark back to some of the very first Boots beauty halls, including the below from 1928, which had an open-concept, salon-like feel.
Or the very first Boots beauty hall, in Nottingham in 1896.
The new designs offers shoppers more of an ‘experience’ while they shop. Counters will be replaced by open furniture alongside a more personal service, where those browsing the store will have the opportunity to trial products with experts on hand.
You can also expect to see at the new Boots beauty halls…
- Discovery areas
- Make-up and skincare play stations
- Trend-driven zones
- Live demonstrations
Designed to create an environment where customers can “explore and play” the new beauty halls will see the brands we all know and love work alongside “unbiased beauty specialists” to help you find the perfect products for your skin, body, face and hair.
So if you’ve ever left as though you needed more information about a specific beauty concern across the industry, it looks like this will be the place to go!
There will also be four different zones in the new Boots beauty halls, each providing a different service for shoppers
- The Beauty Live section will see an interactive window, showcasing demonstrations for beauty fans
- The ‘experience zone’ is all about personalisation, picking and trying out the perfect products for you, from your favourite brands
- The Beauty Discovery zone will unveil current beauty trends
- The beauty edits zone will provide ‘ inspirational stories and edits’
And if that weren’t enough, Boots are also launching a whole heap of new brands into stores too!
Fans can look forward to shopping brands including Frank, Becca, Balance Me, Nip & Fab, Bondi Sands, and Tan Luxe in the near future!
Boots haven’t yet revealed which 24 beauty halls which be treated to the exciting new refurb, but have made clear that they were picked in order to give everyone access to the new format – suggesting it’ll be rolled out across the country.